Recent research and most studies have shown that social media tops the lists of some of the most powerful tools for businesses. Online presence determines and generates a huge amount of sales for any company, provided you use it in the right manner. Social media handling requires a huge amount of public relations skills embedded deep inside you, to overcome damage and make things work in your favor.

Are you a victim of social media lashing, which has given you sleepless nights and a wounded pride too? If yes, read along to know how to execute damage limitation, and turn criticism in your favor.
Understanding the ‘Social Media’
Everything on social media is all in the public eye. Like the real world, social media’s virtual world is an extension of its real world. Exchanges, interactions and expressions on social media are quite intense, as people are less likely to refrain from being overtly direct. In comparison with direct associations and face-to-face interactions, social media interactions can be more deceptive too. When broaching and making your foray into the social media world, make sure you possess greater self-control and a good presence of mind.
Crafty, self-controlled and manipulative individuals are likely to fare better at promoting businesses on social media. It requires skill and a composed mind to deal with criticism on social media. Social media can easily be used to augment sales, if you follow the following points in mind:
Don’t escape criticism, deal with it
Never escape a negative feedback or ignore it completely. Here’s what you can do to make criticism work in your favor:
1. Act with immediacy, not haste!
Make sure you revert back to the comment as soon as possible. Don’t let ego or emotion overpower your sensibilities. Be quick in replying, but don’t be hasty. Draft a tactful reply, and be diplomatic.
2. Identify the problem
Make it a point to identify the problem. If there’s a miscommunication, clear the air with your customer and try to resolve the problem. Advise genuinely, and appreciate your customer for the feedback.
3. Don’t deny the problem
Most individuals dislike the denial and egoistic approach towards criticism. Accept your shortcoming with tact, and never play the blame game. Give a personal touch to the issue by showing individual interest and involvement in the problem. Show the real culture of your business, by replying in a calm manner.
Most of the times, the negative comments are just mean reactions by haters. Sometimes however, there is genuine feedback, which has helped many companies and organizations prosper.London self storage companies, food industries and other service industries have hugely benefitted from negative feedback and criticism on social media. It has helped these companies understand their customers in a better way, and resolve most of their issues as well.
Overpower your negative human emotions
Social media is a crafty platform where you need to showcase your capabilities in the best light. While showing your positive human side is surely going to benefit you and help you drive direct sales, make it a point to overpower and control your anger, discouragement and panic. Make sure you appear as calm as possible.
Remain Transparent, but to an extent
Transparency is very good, and helps you gain a loyal customer base. Keep this transparency limited, and make it work in your favor. Don’t over-talk on social media, and keep a distance.
Social media can act as a magic tool that converts your words into sales. Make the best use of your words, and play with them in a way that they influence others. Don’t ramble about unnecessary stuff, and steer clear from trouble.