Your Voice on Social Media

On September 8, 2009, wrote:


I recently received an email from Becky, a Chicago web designer that reached out to us for advise on a social media strategy for one of her clients. The topic of how to manage social media correctly has been a hot topic lately and I thought I would share this email. What are your thoughts on the “voice of social media?”

I have one client in particular who needs a ton of hand holding, is technophobic, yet wants to make a living off info products etc. online. (sigh) I sent it to her and she’s convinced that she should be doing more, but wants to hire an Indian company to “manage” her social media. My gut says that having someone else do it for you destroys your voice and people will be able to tell, but maybe I’m wrong here. Thoughts?

Becky Davis

The short answer is you are 100% right, the saying you get what you pay for comes to mind. It is hard work to build a brand online and build up a reputation online for your “niche” or position yourself as an “expert.” There are many things you can do to help/automate it- but we get negative feedback about automation and try to avoid it. If she wants to build her online presence I would suggest that she allocate some time everyday to work to build it. I spend about 2-3 hours a day on blogs and social media networks. You should not look at social media as a sales channel but an opportunity to develop relationships that will eventually lead to sales. Transparency and a person behind a brand connect on a much deeper level than an overseas employee ever can. Just my 2 cents.

All the Best,

Chris Campbell
Lakeshore Branding

(Client name is omited and email is republished with permission of Becky Davis)

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4 responses to “Your Voice on Social Media”

  1. Twitted by WCVentures says:

    […] This post was Twitted by WCVentures […]

  2. Brandon Zeman says:

    Absolutely. Social media, or social communications as I like to refer to it as, is most effective and beneficial when it is embedded in the company culture and touches all aspects of the business- not just marketing (sales).

    Outsourcing certain parts of your business may make sense at some point, but your direct, social communications is one aspect that should never be considered to have some cheap hire manage. EVER.

  3. Brad Miller says:

    I have clients that want a web presence and they want to use social media…But they don’t want to do any work themselves. “I’m not good on the computer.” They want me to write their blogs? They want me to tweet for them?

    Being on the web means the YOU need to be on the web.

  4. Chris Campbell says:

    Brad I could not agree more, to show the true passion for your brand and organization your voice is always the most effective.

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