How to Spot the SEO Cowboys

On June 29th, 2012, wrote:

When you commission SEO work, you need to know that what you’re getting is worth the cost. This field can seem complicated to outsiders, but that doesn’t mean you can’t establish standards for the kind of work you want versus the kind of work you don’t. For you, there is a big difference between good and bad search engine optimization. And it’s not just about results either. The Internet is all about spreading data instantly, so if you align your business to something unethical, the news can travel fast. These are some simple tips to help you pick an optimization company. Avoid Dated Black Hat Methods at All Costs Firstly, it can help to understand the basics of what this service gives you. You use this method to improve your search engine ranking. To do that, you have to appeal to the algorithms that dictate a search engine result: usually by having a higher number of links to other sites, – Read the full article

SEO 101: Black Hat and White Hat SEO Practices

On May 22nd, 2012, wrote:

The terms “white hat” and “black hat” originate from old serial westerns, in which audiences could instantly tell the good guys from the bad guys by the color of their hats. Today, the terms are most commonly used to describe differences in techniques webmasters, web site owners, SEO professionals and Internet marketers employ to promote their sites — or perhaps more accurately, differences in philosophies regarding what type of techniques to choose to achieve this promotion. One thing remains unchanged from the original definitions, however. Individuals who fall into the black hat camp are often considered more dubious than those who fall into the white hat camp. In general terms, white hat search engine optimization, or SEO, techniques include those that are both legally irreproachable and above board. If you are in doubt on whether a particular SEO strategy would be considered white hat or black hat, examining relevant search engine policy can give you a good idea. Of course, – Read the full article

The Over Optimization Penalty: Parsing SEO & This Upcoming Change

On April 25th, 2012, wrote:

When I first heard about the upcoming Over Optimization Penalty, I sighed heavily and longed for the days when my knowledge of such things did not extend much beyond the pros and cons of PPC vs SEO. Sometimes, ignorance truly is bliss. After spending the past couple of years working for one of the best SEO firms in the country, I know all too well the panic an algorithm change of this kind can incite across the blogosphere. But as long as the Internet exists, SEO will serve a purpose and reports of its death are not just premature but completely ludicrous. Of course, if you are dependent on black hat techniques and invest in quick fixes instead of quality content, you should be afraid and that does not sadden me in the least bit. On the other hand, a change of this kind still has the potential to harm reputable sites that engage in ethical SEO practices and, as – Read the full article