How To Convert Web Traffic Into Paying Customers

On April 1st, 2013, wrote:

If you have an interest in SEO and online marketing, you’ll probably already have a good knowledge of how to drive traffic to your website. Thanks to your link building, your guest blogging, your social media campaigns and everything else that comes with them, you’re already finding that your site is getting plenty of hits. But are these translating into sales? After all, you could be getting millions of visitors every day, but if they aren’t buying from you, they’re not worth much to your business. Here, we take a look at how you can convert web traffic into paying customers. Ensure your customers can find what they’re looking for This one should be obvious, but sadly, it’s something that so many businesses fail to do. Once a visitor hits your site, you should make it as easy as possible for them to find what they’re looking for. This means that you need to have clear site navigation and natural – Read the full article

Do People Even Read A Blog? And Other Questions From A Business Owner

On January 21st, 2013, wrote:

Because there is a big push to move over to the digital world, numerous business owners are finding themselves in a dilemma. They may have run their business for many years without the help of the World Wide Web, but now more and more people are inquiring about their website. If you are one of these business owners, you may recognize your need to be online, but you may have more questions compared to what you already know. It can be confusing if you are not familiar with how a web presence works. Here, you will find answers to your very important questions. What is a Blog? Do People Even Read it? Some people may be unclear on just what a blog is. The word blog is short for “web log”. Essentially, it is like a journal of sorts. Businesses use blogs to provide helpful, educational information, to announce new products or services, and to give business news updates. Blogs – Read the full article

Demystifying Mystery Marketing

On November 5th, 2012, wrote:

In today’s ad-saturated world, some of the most successful campaigns don’t look like advertising at all. Mystery marketing, provocative ads that more resemble games or riddles, is one way to grab the target audience’s attention and encourage people to seek more information about a company’s products or services. Create a Mystery It doesn’t take Sir Arthur Conan Doyle to create a good mystery marketing campaign. Simplicity is best: potential customers will glimpse the ad and decide whether to play along within seconds. One good example is Bell Canada’s blue package campaign. Toronto residents woke up one morning to a city plastered with images of a shiny blue package. With no ad copy or logo to reference, they were intrigued, striking up Internet conversations and generating free publicity for the advertiser. Sometimes, mystery campaigns use shock value to engage customers. This kind of advertising requires finesse and a willingness to tread on a few lines. A U.S. campaign that garnered national – Read the full article

Choose The Best Type Of Paid Web Traffic For Your Online Business

On April 23rd, 2012, wrote:

Web traffic is the fuel of your online business. But not all kinds of traffic are equally good. Choosing the right type of traffic to promote your website depends on several factors, such as what your goals are and how much money you are willing to spend. Testing is also important to discover what works better for your site. Paid traffic is all about ROI (Return of Investment), and as a webmaster, online marketer, or investor you should be looking for the least expensive alternatives of Web traffic that deliver the greatest possible results. Buying traffic is the easiest way to promote your website without SEO (Search Engine Optimization); however, it is advisable to combine both strategies for long-term success. It’s not a good idea to rely exclusively on one source of online traffic. Popular Types Of Paid Web Traffic: PPC (Pay Per Click) Pay-per-click is the favorite type of advertising for revenue-oriented Web businesses and the one that brings – Read the full article

16 Step SEO Checklist Before Launching a Website

On January 4th, 2011, wrote:

SEO isn’t just an additional step to perform when you are launching a website.  It is a process that needs to be implemented throughout the entire website manufacturing process.  Whether you are hiring a SEO professional or optimizing your website yourself, there are certain crucial steps that you cannot neglect in order to fully optimize your website. SEO can be a very confusing concept to grasp; and while new websites must optimize their page rank, they may have no idea where to start optimizing.  Luckily, Danny Dover over at SEOmoz created a checklist that clears the fog on what a thorough SEO process entails. The Checklist: CRUCIAL 1. Targeting– Is each page focusing on one optimal keyword?  This will make it very easy to figure out what each page is relevant for.  Choose a ranking keyword phrase to distinguish each page.  Each following step will need to remain relevant to this keyword phrase. 2. Content- One of the biggest phrases in SEO is – Read the full article

Getting Clicky With It

On September 28th, 2010, wrote:

Web analytics doesn’t sound like fun. The minute you see those charts, tables, numbers, and geeky acronyms, it will sound even less fun. But analytics – or the analysis and reporting of Internet data with the objective of understanding web usage – delivers information that is essential to all businesses with some form of presence or another on the Web. It helps you understand what you’re doing right, what you’re not doing right, and what you can do to improve. Enter Clicky at Used on about a quarter of a million websites, Clicky is a web analytics tool that is, at the very least, on par with the biggest and most comprehensive analytics tools out there right now. But it’s not that which makes Clicky unique, for what really sets it apart is that it makes analytics fun. Easy to understand. Easy to manage. Oh, and unlike the traditional favorite Google Analytics, Clicky measures data in real-time. You won’t – Read the full article