Build Your Online Brand For Differentiation, Not For Integration

On October 30th, 2010, wrote:

If you’re thinking of starting your online business, then you’re part of a race where millions are striving for successful brand recognition on the Web. To win, you have to build an online brand that stands out in the competition – a brand that has a unique, likeable personality. Online brand building means thinking of ways you can make your Web identity more accessible to your potential customers, all while boosting your sales and building a reputation that engenders trust and credibility. Let me first raise some of the aspects of brand-building across the Internet: Quality Creatively built web identity Customer service Promotion and marketing Consistency Quality of products or services is your niche and is arguably most important. It’s better to have a single product that does well rather than having a hundred that perform really badly. Your product should be more innovative and superior than what the next guy has to offer. To make a product with distinction, – Read the full article