Anatomy Of A Successful Viral Campaign: Old Spice

On May 3rd, 2013, wrote:

Old Spice’s recent viral campaign, “Smell like a Man, Man” is a perfect example of how viral media can succeed. The ad has been an enormous success not only in popularity, but also in the number of sales resulting, according to a recent study done by The Nielsen Co. and Symphony IRI Group. Nielson reports that sales of Old Spice Body Wash had only risen 11 percent in one year before the recent ad aired. In comparison, after Old Spice’s viral ad debuted, Old Spice saw sales rise 55 percent and then 107 percent after it had been playing for a few months. Photo courtesy of: landofchaos Today Old Spice is not the No. 1 brand of body wash and antiperspirant/deodorant in both sales and volume. Old Spice was founded in 1934 and is a perfect example of employing Madonna-like tactics to redefine its brand identity and meet the ongoing shifts in consumer demand. The recent viral video shows Old – Read the full article

Lessons from Lady Gaga on Viral Video Success

On August 3rd, 2010, wrote:

Do you know that Lady Gaga has the most viewed YouTube video of all time? Yup – her “Bad Romance” music video is right on top of the list, beating hugely successful viral clips like “Charlie Bit My Finger” and Justin Bieber’s “Baby”. One can only dream of getting half as much as – or even a quarter of – the 212 million views that she has so far notched. And why not? Companies, brands, retailers, aspiring artists, ad agencies, and Internet marketers know very well how viral marketing – and YouTube – can spell instant success and bring new opportunities to their business. So let’s take a look at what Lady Gaga is doing right. Her barely three-months-old video, “Telephone”, already has close to 50 million views, so it might be a good idea to break that down a little bit and see for ourselves how we can make our own online video content more viral. Use the power – Read the full article

Top Ten Tips on Using YouTube for Business

On May 5th, 2010, wrote:

Everybody’s talking these days about Twitter and Facebook, yet very few seem to be doing something about the fact that YouTube is the second-largest search engine in the world (behind Google). If you’re an Internet marketer or small business owner, don’t leave the video sharing website out of your online marketing checklist. It’s high time for online video, and if one looked closely enough one would find that YouTube presents incredible opportunities to help you get noticed online – and quickly, too. Don’t worry: you don’t have to be James Cameron or even a film graduate from NYU to succeed in improving your Internet presence via YouTube. You also won’t need a Hollywood blockbuster film budget. Remember, posting videos on YouTube is absolutely free – no need to shell out thousands of dollars for advertising placement or bandwidth costs; only, you have to make sure your YouTube videos are actually seen. Here’s a list of top ten tips on using – Read the full article

Questions to Ask Before You Launch Your Viral Campaign

On April 25th, 2010, wrote:

A viral marketing campaign is one of today’s best (and most cost-effective) ways to let people know about your business. It can take on many forms, like videos, pictures, interactive Flash games, e-books, and even text messages. If done properly and executed creatively, your viral marketing campaign can excite immediate word-of-mouth enthusiasm from people. It can be viewed, read, “liked”, and bookmarked countless times, spark memes, remixes, and spoofs, generate tons of links, and shared on social networking sites like Facebook, MySpace, Twitter, Digg, etc. With viral marketing, your campaigns will suddenly get a life of its own – and you won’t have to spend so much money for advertising placements. But how do you do it properly? Is there a formula to achieving a million hits on YouTube? How do you make sure your viral content gets passed around by friends and strangers on Facebook? Because of the wide variety of viral campaigns found on the Internet these days, – Read the full article