Points To Consider Before Adding Video To Content Marketing

On January 30th, 2013, wrote:

Content marketing has been traditionally viewed as blog posts, articles, and email newsletters. However, in the last few years, there is another platform which can be a very powerful tool if it can be properly executed and that is video marketing. When it comes to content marketing, marketers should realize that to most customers, to see is to believe. But, one cannot just simply jump into adding videos to content marketing as there are numerous points to consider. If the marketing team in your company is contemplating on adding video to marketing content, there are some questions they need to ask to determine if the idea will be beneficial for the product or service. First, they should consider asking if the content will lose its meaning in image or text form. If the answer to this query is on the positive, then the use of videos presents a very viable option. They should also think if such content will lose – Read the full article

Why Video Needs to Be a Part of Your Homepage

On April 19th, 2012, wrote:

No matter what the business or the industry, the consensus is the same. We live in a visual society and the only way to stand out among your business peers is to be visually exciting. Use Visuals to Engage Your Audience Visual stimulus is more than a nice little add-on. It is essential to bringing customers to your website and keeping them there. More and more businesses are finding that making video a central part of their homepage is an essential step to building and maintaining an online customer base. Video Can be Affordable Many businesses forgo using video on their websites because they think it is too expensive. However, the cost of making a professional-looking video has reached the point of accessibility for even the smallest of startups. High definition cameras are routinely purchased by new businesses looking to create video for their websites. Because customers are less and less impressed by movie quality special effects, it is not – Read the full article

Canned Craziness – The Strangest Soft Drink Ads Ever

On November 21st, 2011, wrote:

Quirky, peculiar and sometimes downright outrageous, soft drink advertisements have often courted controversy due to a trend towards off-the- wall campaigns. Shock tactics and unconventional subject matter are all part and parcel of reeling in the much-sought-after youth market. We take a closer look at some of the weird and wonderful soft drink TV ads that have brightened up our screens over the years, including the good, the bad, and the out-and-out freakish. Tango Tomfoolery Tango Advert – Scotsman (1994)Video Credit Ever since the Nineties, Tango ads have been characterised by their deliberate wackiness. The whimsy originated from the first ‘You Know When You’ve Been Tango’d’ ad, which showed a Tango-drinker being slapped around the face by a little round orange man, accompanied by a mock-commentary from pseudo sports-pundits. The ad came up against complaints due to an unfortunate playground copycat craze, so the ad was altered to replace the contentious slap with an extravagant kiss. Over time, the ads – Read the full article

How to Build an SEO Strategy for Small Business Websites

On October 18th, 2011, wrote:

Small businesses have a daunting task as they compete with larger companies that boast more resources and staff. How can a small business compete for a share of the search engine market with so much stacked against them? Here are some tips on creating an SEO strategy for your small business: Learn from the Competition Promodo’s SEO specialist Anna Moseva suggests starting your small business SEO strategy with a thorough analysis of the competition. You’re probably familiar with piecing together keywords on Google in order to figure out what people are searching for and what’s already out there by way of content, but Moseva advises that you take the top 20 results in Google and analyze their Alexa Rank with the SEO Quake plugin for Firefox. Once you know the top sites among your competition, you can analyze the kind of traffic they generate and which keywords and adwords are linked to their sites at SEM Rush. This technique will – Read the full article