Reputation Management For Leisure Brands

On January 19th, 2012, wrote:

Social media is the phenomenon of this century, and along with huge advances in mobile technology, the Internet has changed our lives beyond compare in an amazingly short time. The tipping point is approaching where more business will be done online (than offline), and companies will have to quickly adapt to these new markets or suffer the consequences. However, along with these vast new markets come some downsides. The free and almost instant communication social media brings means that good ideas can spread quickly – but conversely bad reviews can just as quickly spread and ruin a business. The anonymity it affords means that people are no longer afraid of saying what they think, or going over the top. In the leisure industry, prime examples are review sites, the biggest of which is undoubtedly TripAdvisor. There are few other sites that rely so heavily on good reviews for their continued business, so here are some interesting ideas adopted by some – Read the full article