5 Tips For Choosing A Brandable Domain Name For Your Website

On April 4th, 2013, wrote:

In most cases, an established business will select a brand name based on the name or names of business owners or a word or phrase that reflects their industry, their goods, or a particular image they wish to convey to the public (or all of the above). Selecting a name for a business is both a personal and professional pursuit. But if you’re starting an online business, you may wish to go about the process of selecting a name for your business and your brand in an entirely different way. You might want to come up with several potential names and then peruse domains to see if any of the ones on your list are available. But you should also consider names based on whether or not they are brandable. And here are just a few tips to help you choose a domain name that is sure to spread like wildfire in the online arena. Relevance. Probably the top priority – Read the full article

Generic TLDs Reinvent Digital Brand Strategy

On December 20th, 2012, wrote:

Up until now, the internet has mainly been dominated by 21 Top Level Domains (TLDs), which are mostly .com sites. A top level domain is the end portion of a web address (e.g. .com, .net, .org, .biz, and .gov). However, this has recently shifted with the introduction of many generic TLDs (gTLDs) into the internet landscape. By 2013, there will be thousands of gTLDs(e.g. .nyc, .taipei, .apparel, .hotel). Come 2013, we will have a new internet generation which will require that digital brand experts redevelop their marketing strategies. Digital branding teams will need to reconsider which domain names are the most useful to use, as well as which social media outlets and apps are worthwhile to invest in. Life for Chief Marketing Officers will become much more complicated, because .com sites will no longer be the default option. Instead of monitoring 21 Top Level Domains, they will need to monitor the integrity of their brand across 1,400 gTLDs! This upcoming – Read the full article