5 Things You Can Learn From Howard Schultz, CEO Of Starbucks

On April 3rd, 2013, wrote:

Anyone starting a business should take a hard look at the success of Howard Schultz, Starbucks’ CEO. Rather than hiding behind his title or constructing lofty strategies, Mr. Schultz has struck a balance between assertive and approachable. This balance has helped this amazing leader develop a brand that is successful the world over. If you’re starting your own company, here are things that you should take from Schultz’ uber-successful model: Photo courtesy of: learningexecutive 1. Vision One of the reasons that Schultz is so successful is that he has incredible vision. Rather than creating a simple coffee shop, Schultz created a place where customer experience is foremost. Instead of concentrating solely on profit, Schultz envisioned a company that balances corporate achievement with a social conscience. Not only do part-time employees have access to comprehensive health insurance plans, but the company invests in the communities in which it does business. If you hope to grow your company, you, too, must be – Read the full article

Communication Lessons From A Coffee Giant

On March 13th, 2013, wrote:

Ubiquitous coffee retailer Starbucks is now operating in 60 countries and has more than 18,000 retail store locations. Looking at those statistics, you might be perplexed as to why Starbucks even bothers with things like improving presence on social media given their existing enormous customer base. Actually, the company has proven that it’s not only willing to embrace social media, but also recognizes the techniques necessary to stimulate communication among their target audience. Keep reading to discover some of the tactics the company uses, and why they’re so effective. The Power of Sharing Starbucks recognizes that it’s harder for messages to spread without help. If you’ve ever logged onto Facebook and noticed a graphic, link or video that thousands of people have shared, you probably felt compelled to check it out yourself, even if it was an unconscious reaction. To stimulate visibility beyond the online realm, Starbucks rang in the holiday season by offering a “buy one get one” promotion – Read the full article

Case Study: How Social Media Drives New Business

On May 24th, 2012, wrote:

Most businesses nowadays rush to use social media like Facebook and Twitter to interact with their consumers. These platforms also serve as a channel where companies can improve sales through coupons and business deals. Small businesses are increasingly embracing this new venture, as well as chief brands like Virgin and Starbucks. A study by University of Maryland reveals that, the use of social media marketing amongst small businesses has increased to 24 percent, up from 12 percent the previous year. As businesses rush to employ the services of Facebook or Twitter to interact with their customers, many discover that not all strategies work all the time. The following case studies explain how these companies use the above platforms. Starbucks Notably, Starbucks has employed the use of social media platforms perfectly. They currently offer free WiFi to their customers. The company has more than 10 million fans on their Facebook Page. It uses this opportunity to carry out their promotions. For – Read the full article

8 Great Examples of Social Media Savvy Brands on Twitter

On November 4th, 2010, wrote:

Forgive us? We’re feeling kind of guilty that we’ve written a number of Twitter articles that provide a lot of tips on how to use the popular social media site – without providing an equal number of examples. So let us make it up to you with these great examples of how today’s biggest brands and businesses are using Twitter. Starbucks (@Starbucks): The Seattle-based coffee giant offers “freshly brewed tweets” to a loyal following of over 1 million Twitter users. Check the brand’s profile out, and you’ll be surprised by the number of @replies/mentions they tweet in a day. That’s what engagement is all about. All too often, companies misuse Twitter by spamming their followers with relentless sales talk and ads – without caring to respond to mentions or direct messages. Sure, while Starbucks does post the occasional promo or new offer, the brand’s use of Twitter is mainly to connect intimately with fans and customers. It listens, and as – Read the full article

Effects of Starbucks Digital Network to Come this Fall

On August 26th, 2010, wrote:

Having read Jay Baer’s blog post about the Starbucks Digital Network to come to all stores this fall, I became quite impressed with Starbucks’ movement towards material or person-to-person community, local-business support, and access to non-local news and entertainment sources, all for “free” or, rather, with the expectation of purchase.  I gain a sense that apartments with close-location to Starbucks may become a bit more desirable to those who may have previously frowned upon the purchase of cappuccinos stained by capitalism.  As Baer questions, “…does this change where you might go get your next cup of coffee and how you come to discover music and other consumer products,” he considers the shift in the meaning of ‘end content.’  Yes, I think this will affect where someone will buy their next coffee for a full sit-and-enjoy session, but not for those in and out purchases. And sure, this will affect people who already search and buy music from iTunes music purchases, – Read the full article