Can My Brand Survive Negative Social Media Attacks?

On May 12th, 2013, wrote:

Building your brand via social media can be the best thing that ever happened to your company. You can engage with old and new customers, reach out to potential customers. And grow your company like never before. Social media has opened up the world for all businesses, putting small business in league with the big guys. Alternately, social media opens a business up to negative comments and bad publicity like never before. At one time negative comments came via word of mouth. People didn’t always put stock in what some people had to say about a business because they could gauge that person’s personality type face to face. Perhaps the person was just hard to please. On the internet, knowing how people react to business in general can be iffy. Due to how social media allows anyone to comment on a company’s timeline or account, you can have hundreds of comments on one person’s bad review. That one review can – Read the full article

Is My Competition Speaking Ill Of Our Brand?

On May 3rd, 2013, wrote:

You’ve been working hard to establish your brand. After months of social networking, content creation, and super marketing strategies you feel secure that you’ve done everything in your power to create a great brand. People are responding to your efforts and sales are rolling in. Suddenly you find that one of your competitors have been speaking ill of your brand. What do you do? Some people use new marketing strategies, some go on the PR offensive, and still others hire a lawyer. What options do you have if the competition is taking pot shots at your brand? What’s The Truth? If your competition is bad mouthing a bad move on your part, then take it in stride. As long as the competitor is telling the truth, this isn’t considered libel or slander. What you can do is empathize how you have changed, how you have improved the product or service, and use that to your advantage. Being gracious is better than – Read the full article

Five Tools That Can Help You Monitor Your Brand Online

On April 22nd, 2013, wrote:

When it comes to business, managing your online reputation is everything. There is a lot of information out there nowadays regarding brand monitoring, but it is important to find out just what people think of your brand. As a business leader, you want to ensure that you have a reputation with your customers. Nowadays, brand monitoring is a lot easier. You will be able to find a number of different tools that can ensure you get a proper report regarding your current reputation. Social Media Social media is particularly effective these days when it comes to marketing a specific product. Taking advantage of social media is a must when it comes to effective brand marketing. Not only will this help in getting the word out about your product or service, you’ll be able to see how the public reacts or responds to your brand. On websites like Facebook, you will be able to take a look at the different opinions that – Read the full article

How Can I Improve My Business Reputation?

On March 18th, 2013, wrote:

If you own a small business, you’ve definitely experienced some competition. With new businesses popping up every day, it can be hard to stay afloat. Companies nowadays must rely on their reputation to stay alive and continue bringing in new business. If you’re a small business owner, your reputation is everything – and there may be reasons as to why yours isn’t exactly where you’d like it to be, among which can include: Poor customer service This is the biggest contributing factor to a poor business reputation. If you have less than ideal customer service, people will complain. They will tell their friends, write poor reviews online and will be highly unlikely to do business with you again. We live in a world that’s all about customer service. Train your employees on providing the best, and make sure every customer leaves satisfied. If customers have a good experience at your place of business, they will only tell a handful of – Read the full article

Don’t Leave Your Business Reputation on Life Support

On February 16th, 2013, wrote:

Whether you are a large business, small business or even self-employed, how often do you give your business reputation a thought? Unfortunately, too many companies wait until a red flag surfaces to do something about their reputation, which oftentimes can be a moment too late. Getting complaints from unsatisfied customers didn’t used to be so scary back then. But with the emergence of the internet, getting a customer cross could prove to be very devastating for your company. Gone are the days when customers will walk right into your store and look for the manager to address a thing or two about his or her complaint. Without reputation management, customers can just lash out with reckless abandon and it’s bye bye potential customers. Before the Internet age, a sizable portion of business owners did not have to devote as much time to their reputations. In those days, many just went about their daily tasks of serving their customers, making sure their – Read the full article

How Quora Can Work for Your Business

On March 20th, 2012, wrote:

If you’re an aspiring entrepreneur or someone hoping to break into the world of business, you’re going to have a lot of questions. You can go to school for four years and pick the brains of your professors and spend all night doing homework in the library, but you’re still going to have questions. This is true with any profession, and most will tell you that finding the answers to these questions aren’t always easy. It’s intimidating to ask your boss a question that you may think should be obvious, and Google doesn’t always do the trick. Fortunately, Quora is beginning to take the world of questions by storm. For those who are unfamiliar with it, Quora is a new social networking site that centers around asking and answering questions. These questions go from very specific to simple wonders. And it’s not like your typical Internet-based source of answers: • Google: This works well when you want to know the – Read the full article