Pros And Cons Of Social Media For Real Estate Business

On February 28th, 2013, wrote:

Everywhere you look, people are telling you to sign up for Twitter, to post on Facebook and to start reaping the SEO benefits of Google+. This advice comes from well-intentioned friends, family and coworkers who want to see you become the most successful real estate professional in town, but it’s sometimes misguided. Here are some common pros and cons of social media, along with some advice to avoid the worst when navigating the digital waters. Increased Exposure Obviously, interacting with people and brands via social networks will increase the visibility of your business. People who were unfamiliar can learn your name and about your services. Consumers who may have have had a negative experience with your agency in the past can see you in a positive light, especially if you respond positively to even the most negative feedback. Plus, Twitter, Facebook and the like give you a new way to keep in contact with current clients. However, exposure isn’t everything. – Read the full article

5 E-commerce Methods For Boosting Real Estate Revenue Potential

On November 10th, 2012, wrote:

Everyone knows how to handle commerce, but put that little “e” in front of it and most of us have to start back at square one. Let’s face it, the Internet came along and swept the world away in a torrential flood of information; only those with the ability to harness that information have been able to stay abreast of the waves. This is true for every market, especially real estate. It can often be a challenge to garner actual face time with prospective clients when virtual tours and photo galleries of properties are cropping up all over the web. Nowadays, home buyers can attend an open house from home or work. You’ve already tapped into this, perhaps. Now, how do you stand out among the competition? Higher search ratings equal higher sales potential, so check out these tips to help you increase your online presence and, ultimately, your revenue streams. Give Clients What They Need Search engines want traffic and so do you; it’s practically a – Read the full article

The Real Estate Agents Guide to Social Media Marketing

On December 8th, 2011, wrote:

In light of the current recession and housing market downturn, real estate agents have to turn to new ways of creating and running their businesses. Social media marketing is one of the best, if not THE best way to do just that. The National Association of Realtors has a whole section of their website focused on social media for the real estate professional. The Field Guide to Social Networking for REALTORS® has eBooks, videos, and a ton of other resources to help you along the way. Facebook Ask around and you will be hard-pressed to find someone who hasn’t heard of Facebook. Even if they don’t use it, they probably saw the movie last year about it! And it’s likely that most people you know are using Facebook and have hundreds of friends. A word of caution on catapulting yourself into this too quickly: mixing personal and professional can be a very slippery road. Keep your personal Facebook profile and create a Fan Page – Read the full article