Good SEO Copywriters and Blue Diamonds Have a Lot in Common

On December 9th, 2011, wrote:

SEO copywriters can be placed into three broad categories: Those who write for users. Those who write for search engines. Those who try to blend the two.   Copywriters who actually succeed in the third category are like blue diamonds: rare and extremely valuable. Search engines don’t care about grammar, punctuation, and sentence structure. They don’t care for eloquence. Instead, they care about keywords. Search engines are crows and keywords are bright, shiny objects that gleam amid reams of text. Search engines zero in on the keywords and proudly display them in search results. That’s why keyword research and matching keywords to specific website pages is so important. It’s why some copywriters are reluctant to stray too far away from keywords; some will even use the weird combinations that keyword tools provide – e.g. “recipe lasagnarome” – instead of boldly splitting them up into a coherent sentence. Unfortunately for these writers, people don’t care about keywords, but they do care – Read the full article