5 Cheap but Effective Small Business PR Tips

On August 4th, 2011, wrote:

We have witnessed a dramatic evolution in media in the past few years – the media elite matter less every day, everyone is the media, and everyone matters. Reaching the big media gatekeepers of yesterday is no longer the challenge. Now the challenge is effectively reaching the audience that will be interested in hearing your story and engaging with you. Fortunately this new media environment has had great benefits for small business PR, giving small business owners more power to disseminate their message and reach their target audiences. Here we offer some of our best, cost-effective PR tips for small business owners and entrepreneurs. Create a Press Release There are several cheap and free options these days for issuing a press release. Platforms such as PR Web offer business owners access to a large network of media outlets and bloggers on the cheap, while giving them the ability to target specific and relevant audiences. You may also want to consider submitting your press release to the editors of specific news outlets you are trying – Read the full article

Social Media Damage Control

On April 18th, 2011, wrote:

Whether your business has 100 followers or 100,000 fans, you’ve probably already realized that your community needs to be cultivated – and monitored – on social media channels weekly, if not daily. Recent news about the Taco Bell class-action lawsuit, which was filed against Taco Bell for “misrepresenting the contents of its beef,” is nothing surprising. I’m sure most customers don’t expect they are eating wholesome, organic meals at Taco Bell. However, it’s not the lawsuit that is interesting here; it is the way that Taco Bell warded off a potential crisis by being proactive and effectual on social media. Taco Bell has already gotten some previous press for their impressive works on Facebook and Twitter; but this is more impressive, and the way they turned this particular misrepresented beef crisis into something positive is a great lesson for Internet marketers as well as for online reputation management professionals. First step: Address the issue A confident and clear message doesn’t – Read the full article