Pros And Cons Of Social Media For Real Estate Business

On February 28th, 2013, wrote:

Everywhere you look, people are telling you to sign up for Twitter, to post on Facebook and to start reaping the SEO benefits of Google+. This advice comes from well-intentioned friends, family and coworkers who want to see you become the most successful real estate professional in town, but it’s sometimes misguided. Here are some common pros and cons of social media, along with some advice to avoid the worst when navigating the digital waters. Increased Exposure Obviously, interacting with people and brands via social networks will increase the visibility of your business. People who were unfamiliar can learn your name and about your services. Consumers who may have have had a negative experience with your agency in the past can see you in a positive light, especially if you respond positively to even the most negative feedback. Plus, Twitter, Facebook and the like give you a new way to keep in contact with current clients. However, exposure isn’t everything. – Read the full article

Evaluating The Pros & Cons Of Search Engine Marketing

On January 25th, 2013, wrote:

The old fashioned method of marketing was face-to-face, with emphasis on meeting the customer. Today, companies and businesses small and big are looking at the internet to help advance their enterprises further. Regardless of whether the internet constitutes your entire marketing plan or part of it, it would be safe to say that we ignore the potential of the web as a marketing tool at our own peril. It is easy to create, sustain and build on a brand’s presence and reputation online. Look at the sheer amount of choice one has. Social media sites like Facebook and its pages, micro blogging site Twitter and its handles, blog hosting platforms like Blogger and WordPress and search engine rankings. One can harness the power of all of these to attract new customers and build on the existing one. Search engine marketing is an essential part of a company’s marketing plan and rightly so. It is a specialized sort of service that – Read the full article