Don’t Stop The Press When It Comes To Releasing Information

On January 24th, 2013, wrote:

As a B2B marketer, you probably could write a press release in your sleep. Maybe you could put one together with a blindfold on. Better yet, you might even be able to do one without knowing all the facts. That being said, do you ever stop and wonder how many good B2B press releases hit the world each and every day? If you took a minute to stop and read the bulk of them, you may shed a tear or two. The reason? Not because of how great they were, but rather because they needed more tender loving care. Yes, some of those press releases are quite embarrassing to read. Don’t feel embarrassed if you might need a refresher course in putting together a winning press release, as the saying that practice makes perfect is quite true. So, how can you as a B2B marketer press forward in 2013, at times tasked with crafting a release that will get the – Read the full article

5 Cheap but Effective Small Business PR Tips

On August 4th, 2011, wrote:

We have witnessed a dramatic evolution in media in the past few years – the media elite matter less every day, everyone is the media, and everyone matters. Reaching the big media gatekeepers of yesterday is no longer the challenge. Now the challenge is effectively reaching the audience that will be interested in hearing your story and engaging with you. Fortunately this new media environment has had great benefits for small business PR, giving small business owners more power to disseminate their message and reach their target audiences. Here we offer some of our best, cost-effective PR tips for small business owners and entrepreneurs. Create a Press Release There are several cheap and free options these days for issuing a press release. Platforms such as PR Web offer business owners access to a large network of media outlets and bloggers on the cheap, while giving them the ability to target specific and relevant audiences. You may also want to consider submitting your press release to the editors of specific news outlets you are trying – Read the full article

What Your Optimized Press Release for Online Should Have

On October 11th, 2010, wrote:

Launching a new product? Opening a new branch or office? Headlining an event? Just won an industry award? Take advantage of the fact that you’re making news – go write a press release. Not only does this classic PR strategy earn you an opportunity to gain free publicity (so you won’t have to pay $15,000 for advertising placements); a press release also allows you to reach a wide audience through the media. You get to keep the brand fresh in their minds, and you’re able to enhance the visibility of your business, too. A press release is your opportunity to get a message through – without having to use hard-sell techniques, sales pitches, and marketing buzzwords. These days, it’s a best practice to optimize your press release for the Web. Why? Well, there are a bunch of reasons why – like reaching potential customers who don’t necessarily keep an eye out for items in traditional news media (newspapers, radio, TV), – Read the full article