Internet Marketing and SEO Tips: How You Can Use Instagram for Business

On May 1st, 2012, wrote:

Like it or not, Instagram is pretty big right now. It’s cool. It’s cross-platform (available for Apple and Android devices). It has a lot of users (about 30 million – and growing). It takes beautiful pictures no matter what your level or experience in photography is. Let’s not forget, too, the fact that the photo sharing app was acquired recently by social networking giant Facebook for approximately $1 billion in cash. If you’re managing or marketing a business, it makes perfect sense to use Instagram as a marketing channel of sorts. The only question is: how? To answer that, Lakeshore Branding came up with this quick guide on how to use Instagram for your business – and enhance your visibility on the Web. If you’ve only gotten started with the app, we hope you find these tips useful; if you’ve been at it for awhile now, let us know in the comment section below how you think Instagram supports your – Read the full article

5 Great Reasons to Use Photos in Your Articles

On November 18th, 2011, wrote:

As writers, we love what we do. (Right?) We are able to put information, ideas, and opinions in print to help our readers. As a bonus, we get paid for it. It doesn’t matter what our style is; formal, editorial, or whimsical, our words can send a powerful message to readers. And if we want to capture and hold our audience’s attention, we know that a compelling message with strong headlines and a decent flow of ideas are a must. For the longest time I was convinced that my words alone could paint the perfect portrait. Then I realized that perhaps my words alone were not enough. Simply constructing the proper syllables didn’t always capture the targeted audience. However, the right photo will typically catch the eye of most people. Even the best writers have benefited from using photos in magazines. Why not blogs? How to Find the Right Photo There are two options when you are considering the addition – Read the full article