Does It Pay To Outsource Your Payroll Needs?

On May 22nd, 2013, wrote:

Owning a small business means having to wear many hats. Among the tasks that a small business owner can be faced with on a daily basis: Hiring and firing employees Promoting the company via various advertising and marketing campaigns; Overseeing the company budget; Meeting the payroll needs of both employees and making sure all company bills are submitted in a timely fashion. As you can probably sense, being a small business owner comes with major responsibilities. So what happens if that man or woman is overrun with responsibilities, meaning some of the above-mentioned tasks do not get their full attention? If there are problems meeting payroll on time, not only can one end up with financial problems (employee paychecks, payroll taxes etc.), but they can also find an office with high worker morale problem. In the event your small business (typically those with 50 or more employees) may want to outsource its payroll needs, consider some of these thoughts: 1. Get various – Read the full article

Do We Go Outside For Branding Help?

On April 27th, 2013, wrote:

As a small business grows, it can be hard to establish your brand. Navigating the waters of advertising and social media can be confusing at best. Growing your brand is hard in a world full of businesses all vying for attention for consumers. Some small business owners seem to have a knack for building a brand while others shake their heads in frustration. If you aren’t sure how to build your brand, it might be time to hire a branding pro. You can add one to your staff or do what the majority of business owners do: outsource. What Does Outsourcing Mean? When someone outsources that means they are going outside of their own company for help. Outsourcing requires less financial investment than devoting an in-house team to brand building. You do not need to add space or bring in more staff. Companies that specialize in social network strategies or branding have dedicated professionals to help you create your brand. You will work closely – Read the full article

Success Story of Entrepreneur Mom with a Virtual Assistant

On November 5th, 2010, wrote:

A few years after college, my boyfriend Tom and I told our parents that we were scrapping our Wall Street and advertising careers to design and make educational products for kids. Our parents thought we had lost our minds. “But you were our inspiration,” we told them (two of our parents were schoolteachers). The compliment did not inspire confidence, especially after they learned that we would be working out of Tom’s parents’ restaurant and helping their family business. Still, we pooled every cent of our life savings, launched a huge casting call to find real kids to provide the voice for the doll, wrote the script, music and lyrics, hired our assistant, and spent a year creating it. While kids loved the Talking Doll, distributors wanted a whole line, not a single line-talking doll, so we decided to sell it ourselves at independent specialty stores. While Tom and I were driving from one store to the other, pleading each of – Read the full article

Is oDesk the Best Online Freelance Marketplace for Your Business?

On October 15th, 2010, wrote:

The process of establishing and enhancing your presence on the Web takes a lot of time – time that you, as a startup or small business owner, may not have. It also requires a full range of skills: content writing, online networking, search marketing, project management, web design, programming, etc. – things that you also might not have a lot of experience with. Sure, it’s convenient to hire dedicated full-time staff members to perform a bunch of Internet marketing jobs for you – but is it really always worth it? Wouldn’t that deplete your resources, as well as the money and the infrastructure you need to run your business? We’re still in the midst of recovering from the recession, after all. Surely, there must be a better and more cost-effective alternative. Like outsourcing. If you think that outsourcing – online – might be a worthwhile option for you, there’s a marketplace where you can find freelancers and hire them on – Read the full article

What Your Web Content Writer Should Have

On October 5th, 2010, wrote:

Establishing – or enhancing – the presence of your business online will require a lot of text. Let’s see: website copy (with multiple pages), product and service descriptions, blog entries, tweets, Facebook wall posts, E-mail newsletters, pay-per-click ads, etc. So who’s going to do all that writing? Hire a web content writer. That’s the simplest solution, right? It’s also one of the most efficient. You hire the writer for a specific content creation project, maybe even an outsourced writer from offshore. It’s cost-effective, and you’re also able to free up a lot of time for yourself – time that you can spend focusing on running and growing your business, as opposed to playing the role of a copywriter or communication agency. Before you handpick a writer, though, you have to make sure that he or she is your best candidate. An interview may even be necessary. The most important thing, of course, is that the writer has what it takes – Read the full article

Why You Should Outsource Content Creation and Copywriting

On May 14th, 2010, wrote:

One of the more interesting trends in Internet marketing today is the idea of outsourcing content creation and copywriting. Here’s how it works: you run a small business, you become too busy with work, and on top of that – as though your calendar wasn’t crazy enough, as though you actually had time – you find yourself having to refresh your website or company blog with new, engaging content. You have to meet the demand for new, diverse information about your product, your brand, your industry. And you’re not even a writer by profession. One can only do so much, right? If only you can leave the writing to those who do it for a living. Enter your team of freelance writers, eager to develop content and copy for your site. They may be regular readers of your blog, looking to contribute their own content; they may be freelancing neighbors from just around the corner; or they may come from – Read the full article

Your Voice on Social Media

On September 8th, 2009, wrote:

I recently received an email from Becky, a Chicago web designer that reached out to us for advise on a social media strategy for one of her clients. The topic of how to manage social media correctly has been a hot topic lately and I thought I would share this email. What are your thoughts on the “voice of social media?” Chris, I have one client in particular who needs a ton of hand holding, is technophobic, yet wants to make a living off info products etc. online. (sigh) I sent it to her and she’s convinced that she should be doing more, but wants to hire an Indian company to “manage” her social media. My gut says that having someone else do it for you destroys your voice and people will be able to tell, but maybe I’m wrong here. Thoughts? Becky Davis 773-875-1792 Becky, The short answer is you are 100% right, the saying you get what – Read the full article