Three Tips for Effective Online Lead Generation

On July 5th, 2011, wrote:

Small business owners often rely on leads in order for them to keep their business afloat. The only problem is that online lead generation can be a very difficult thing to master, especially when the goal is not just simply to come up with a huge list. The quality of the leads is something that owners need to consider as well. Trying to hit both goals can be very tricky. Most people assume that the numbers are all the matter in online lead generation. But what is the use of a big list if it consists mostly of unqualified leads which cost not just money but time as well? Online lead generation is a tool that allows business owners to make attractive offers to prospective buyers. In order to keep you from engaging unqualified leads, wasting both time and effort, here are a few tips. 1. Conversion Mechanisms Should Be Consistent with Purchase This is a very simple concept which – Read the full article

Social Gaming Market Expected to Surpass $1 Billion in 2011

On January 14th, 2011, wrote:

Online social gaming – or playing games on social networks – is about to go big this year. We’re talking one-billion-dollars big. New York research firm eMarketer reports that the social gaming market is expected to pass $1 billion this 2011 – a 28 percent rise from last year’s $856 million – and that close to 62 million US Internet users will play at least one game a month this year. The rapid rise of social gaming, according to eMarketer, will be driven by three main contributors: online advertising, online lead generation, and the implementation of branded virtual goods. Last year, 53 million Americans played at least one game on a social network, a staggering number that can be attributed to the rising popularity of social games like FarmVille, CityVille, Pet Society, and the Mafia Wars Game, among many others that one would find on Facebook or MySpace. The number is expected to grow this year, along with dollars that – Read the full article