5 Tips for Preventing Brand Confusion

On January 2nd, 2013, wrote:

Just about every good business has a solid brand behind it. While branding is one of the most important parts of doing business today, it’s also something that has a tendency to be misunderstood sort of frequently. Many might not realize this, but branding involves a lot more than just the images and colors that you use to represent your business. Of course, the visual elements that inform your company’s look and feel are definitely a huge part of branding it properly, but the other important piece of the puzzle is the way your company actually communicates. The attitude, so to speak, that your company puts forth is going to be dictated by things like the marketing and advertising campaigns that you choose, and the voice or tone that your written materials use to communicate. It’s important to make sure you carefully choose all these elements to properly represent your business, but it’s also important that you’re not doing this – Read the full article