Can My Brand Survive Negative Social Media Attacks?

On May 12th, 2013, wrote:

Building your brand via social media can be the best thing that ever happened to your company. You can engage with old and new customers, reach out to potential customers. And grow your company like never before. Social media has opened up the world for all businesses, putting small business in league with the big guys. Alternately, social media opens a business up to negative comments and bad publicity like never before. At one time negative comments came via word of mouth. People didn’t always put stock in what some people had to say about a business because they could gauge that person’s personality type face to face. Perhaps the person was just hard to please. On the internet, knowing how people react to business in general can be iffy. Due to how social media allows anyone to comment on a company’s timeline or account, you can have hundreds of comments on one person’s bad review. That one review can – Read the full article

Online Reputation Management Services that Delete Your Negative Google Results

On April 22nd, 2011, wrote:

Argh! We’ve all made that expression of frustration one time or another – or several times, if you’re a fledging Internet marketer, small business owner, or SEO professional. Indeed, it seems it can’t be helped that a negative search result about you will appear on Google every so often: a bad customer review, the ranting blog post of a bitter ex-employee, or some form of bad publicity embodied in a 140-character tweet. The worst part? It’s right there on Page 1 or 2 or 3 of the SERPs. You can’t really do anything about that link or search result that may potentially inflict damage on your brand or business. You can’t really delete it. Or can you? Best practices in online reputation management can go a long way in protecting – and enhancing – your presence online. Unfortunately, there are still a lot of people who think that Google, Bing, and Yahoo! – well, okay, not Yahoo – own and – Read the full article

Chicago Company Sues woman 50K over Tweet

On July 28th, 2009, wrote:

I wrote a post about social media monitoring last week and in the news today is a Chicago company that is suing one of their tenants for $50,000. This lawsuit is already making waves at popular social media news site- mashable. Within the first two hours of the story being posted their are about 900 people tweeting and 115 comments on the blog. The tenant Amanda Bonnen made a comment on her twitter about mold in her apartment. “Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s okay.” The reason this story is already grabbing the attention of the social media community is the fact that Horizon’s Jeffrey Michael is quoted in the Sun-Times as saying “The statements are obviously false, and it’s our intention to prove that”, adding that Horizon has a good reputation to protect. Bonnen wasn’t contacted before the suit was filed or asked to remove the Tweet, he said: “We’re – Read the full article

More Yelp controversy for Small Business

On February 21st, 2009, wrote:

Yelp, the business review website, is once again in the news for some slightly unethical accusations. For $299 per month, Yelp will replace negative reviews with more positive ones of your choosing. You can essentially bury these bad reviews. Personally, at just under $300, I can think of a lot better uses for a small business. Read more at: “Don’t Trust Yelp with your Online Reputation” “ Extortion Accusations Ignite a War of Words”