Can My Brand Survive Negative Social Media Attacks?

On May 12th, 2013, wrote:

Building your brand via social media can be the best thing that ever happened to your company. You can engage with old and new customers, reach out to potential customers. And grow your company like never before. Social media has opened up the world for all businesses, putting small business in league with the big guys. Alternately, social media opens a business up to negative comments and bad publicity like never before. At one time negative comments came via word of mouth. People didn’t always put stock in what some people had to say about a business because they could gauge that person’s personality type face to face. Perhaps the person was just hard to please. On the internet, knowing how people react to business in general can be iffy. Due to how social media allows anyone to comment on a company’s timeline or account, you can have hundreds of comments on one person’s bad review. That one review can – Read the full article

5 Ways To Protect Your Brand Online

On March 3rd, 2013, wrote:

When you think of a big red bull’s eye, what store comes to mind? Is it Target? Now how about the golden arches? Is it McDonald’s? These are just two examples of why it’s important to not just create a brand but do all that you can to protect it—both online and off. Branding is what people use to associate themselves with your company. Branding is what develops your reputation. In short, branding is essential to the success of your business. Therefore, there is simply no way that a company can thrive in this day and age without making sure that it does all that it can to be seen as both professional and reliable in every way. So, if you are looking for some suggestions on how to protect your own business’s brand online, we have five tips for you below: Monitor your brand. One of the best things about having a presence on the internet is that there – Read the full article