Demystifying Mystery Marketing

On November 5th, 2012, wrote:

In today’s ad-saturated world, some of the most successful campaigns don’t look like advertising at all. Mystery marketing, provocative ads that more resemble games or riddles, is one way to grab the target audience’s attention and encourage people to seek more information about a company’s products or services. Create a Mystery It doesn’t take Sir Arthur Conan Doyle to create a good mystery marketing campaign. Simplicity is best: potential customers will glimpse the ad and decide whether to play along within seconds. One good example is Bell Canada’s blue package campaign. Toronto residents woke up one morning to a city plastered with images of a shiny blue package. With no ad copy or logo to reference, they were intrigued, striking up Internet conversations and generating free publicity for the advertiser. Sometimes, mystery campaigns use shock value to engage customers. This kind of advertising requires finesse and a willingness to tread on a few lines. A U.S. campaign that garnered national – Read the full article