Marketing Lessons… The Good, The Bad And From TV

On March 20th, 2013, wrote:

In the business world there are many ways to increase revenue. One of the things that businesses can do is improve their marketing. Since it is the consumer that is going to buy your product, you have to find a way to convince them that what you are selling is worth their hard-earned money. Simply put, you want to make your product seem indispensable to your target market. With this being the general Idea, marketers can start to formulate their advertising plan. This is where the hard part comes in… how exactly do you achieve this effect? Brainstorm all you like but the simple fact of the matter is, unless you get inside the minds of your potential buyers, you aren’t going to make sales anytime soon. Luckily, there are plenty of ways to penetrate your target market. The most effective means of persuading people to buy or spend money on something is to make them feel like they need – Read the full article

Social Media Marketing Mistakes You Should Learn From

On January 9th, 2013, wrote:

It is commonly supposed that product optimization is aimed exclusively at promoting products and services in search engines (SEO). In general, it’s a series of actions directed at attracting visitors to your site from search engines. Although search engine optimization is the most important element in promoting your product, nowadays there’s another type of optimization – Social Media Optimization (SMO).Having some negative but still useful and valuable experience connected with SMO, I’d like to share some references and nuances of such methods of optimization with you. For several years already our company has been working in the sphere of collaborative work management software development but, unfortunately, we started our work on social media optimization with a mistake. Some years ago after launching a new marketing campaign of one of our products, we were not able to cope with a wave of negative responses from consumers and, as a result, had to close the campaign. But we noticed that even against the – Read the full article