Don’t Forget The Visuals

On July 30th, 2013, wrote:

There has been so much input on editorial content creation and SEO for Internet marketing that sometimes it’s easy to skip over one of the biggest issues in this less than exact commercial science. But savvy Internet marketers know that even with the power of targeted text that generates page rankings and more, a picture is still worth a thousand words in some parts of Internet marketing projects. They also know that this kind of thinking can boost the overall results of an important new branding initiative. If you want to spice up existing or new content, some simple web design and Internet marketing commandments can your team adequately address the issue of how to optimize the role that images play in your campaigns: Source Your Images Too many companies want to go the low road and simply utilize the primitive stock photo resources commonly available on the web. One problem with this is that in sourcing images, you get – Read the full article

The Key To A Successful Marketing Campaign

On April 8th, 2013, wrote:

The key to a successful marketing campaign is not budget or coverage. Blanket broadcast tactics may feature prominently in many advertising campaigns, but marketing is about building a relationship with your prospects so that they become brand advocates. The key to a successful marketing campaign therefore lies in learning as much as you can about your target prospects by identifying them, studying their common ground, and producing a message that resonates with them. With this, you can then plan a campaign that touches prospects gently over time to produce your desired goals. Set Your Campaign Goals Every successful undertaking begins with setting the goals by which you will measure success. Take a long view and establish the benchmarks you wish to see in a year. Next, break those down into shorter-term targets. Remember that marketing is a long term strategy, not a one-off promotion. Plan for your campaign to mature over time. If you want to add a particular number – Read the full article

Small Business Internet Marketing With Google Adwords Express

On March 22nd, 2013, wrote:

Small businesses never had it better, especially with Adwords Express service from Google; they have found the best way to promote their Google + pages all over the Internet. They can now make their presence felt and increase revenues for their online marketing business. The great thing about Google Adwords Express is that it has no limits to the way that it can be customized. You can deploy your own keywords, target audience, and build communities for your niche. You also have access to Google Analytics that keeps you updated on the latest in the search engine scenario. With Google’s search spiders crawling the web all the time, you get updates as and when the metrics change. You also get the added benefit of page ranking that makes all the difference for online marketers today. Google has done extensive research before putting into position the simple and user-friendly version of Adwords Express service. The moment your business has a Google – Read the full article

Top 5 Reasons Why Your Facebook Promotion Campaign Is Not Working

On February 22nd, 2013, wrote:

This article includes the top 5 reasons for the failure of a promotional campaign on Facebook. Although Facebook promotions are paid to get ordinary results, many campaigns do not get their desired results. A Facebook promotion campaign is considered to be a failure if it has low click rates and no return on the investment launched. Below are the top five reasons why your promotional campaign on Facebook isn’t working. 1st Reason – Wrong market target for promotion: Many advertisers do not place their ad at right place and they select wrong ad targets as result. Size of a market is another thing which should be considered while placing an ad or selecting an ad target market. Some markets have a very big size while others have too small. Previous results which garnered good results from your Facebook campaign can also be used as an indicator for more promotion in the same targeted market. 2nd Reason – Promotion image is – Read the full article

Daily Exercises For An Effective Social Media Marketing Campaign

On February 11th, 2013, wrote:

Launching a social media marketing campaign looks like a piece of cake initially, but when we actually start the campaign, we might lose track at some point of time or the other. When we fail to keep track of what’s happening to our social presence, our business nearly vanishes from the virtual world. As a consequence all the efforts we made to create a strong social presence would go down the drain and all we’d be left with is a bunch of Facebook and Twitter IDs without anyone following our posts. Have you been there? Take heart, many of the businesses have faced it. There are some ways in which you can get back your powerful presence on the Web and keep your social media marketing campaign as successful as it was. These tips also help those who are just thinking of starting their social media marketing campaign. The success of your social media marketing campaign depends on the regularity – Read the full article

Top 5 Tips For Creating Infographics For Your Business

On December 12th, 2012, wrote:

Recently, there has been a huge influx of infographics on the Internet. This is especially true in the world of social media marketing. There are many reasons why infographics can provide the marketing niche that your company needs to succeed in gaining the attention of potential customers. Though it is difficult to keep the attention span of Internet users for very long, it has been proven that images receive many more views than articles and text blocks. These tips should help you get started into the world of creating infographics. You Must Know What You Want Your Infographic to Tell Your Customers Before you begin the process of creation, it is important that you decide on your goals for your infographic. There are three main types of infographics and they each serve a different purpose. 1. Informational 2. Data-filled 3. Instructional or step by step You will need strong visual content that has the key pieces of information that you – Read the full article