Is Facebook the Most Powerful Market Research Company?

On May 5th, 2011, wrote:

From both a marketing and consumer perspective, Facebook is king. Few can deny the power of Facebook to pull and aggregate social data on a massive scale. According to an eMarketer report, Facebook has overtaken Google in “social sign-ins.” In Q1 2011, Facebook was the top network ID used to sign in to a website to share content, at around 35% of the user social login market share. The social sign-in is a new feature that online publishers love. Website registration is often times a daunting task and is attributed to high exit rates. Social sign-ins use pre-existing identities to login to a website, bypassing annoying registration forms. The most important benefit of social logins is to increase engagement and access more profile data. From a marketing standpoint, social sign-in allows marketers to aggregate crucial demographic data that was previously unknown. Marketers are able to understand what gender and age groups are accessing their materials, in addition to potentially rare – Read the full article

Revamped Facebook Questions – and How Businesses and Brands Can Use It

On March 28th, 2011, wrote:

Sometime last year, social networking giant Facebook launched an online Q&A product called Questions. It was thought to be a feature that would rival Yahoo! Answers or the much buzzed-about Quora – in that Facebook Questions would be a similar online database of knowledge, built by hundreds of millions of users – but the product eventually failed to gain traction. Few people used it. Now, Facebook Questions has been revamped and made more “social”. It’s probably less ambitious than its first version, but it’s certainly better and more useful this time. In a March 25 announcement made on the Facebook blog, product manager Adrian Graham explained the Facebook Questions update: “Friends are often the best source of advice when you’re trying new things. Friends know your tastes, and you have confidence in their opinions. Over the summer, we began testing Questions with a small group of people, and today we are beginning to roll it out to everyone…. There are – Read the full article

Internet Marketing Budget: How Much Should You Spend, Exactly?

On November 24th, 2010, wrote:

It used to be that businesses concentrated their marketing efforts exclusively on traditional (offline) media – like print ads, TV commercials, radio, PR campaigns, events, billboards, direct mail, glossy brochures. And then the Internet happened. And then social media changed the Internet. A recent report by GrowBiz Media, a small business market research firm, and online survey company Zoomerang led to key insights on how much money small businesses are allocating for their Internet marketing efforts. Entitled “SMB Marketing Practices: Small to Midsized Business Survey Results, 2010”, the report gathers information from 751 completed surveys across the U.S., by businesses with less than 1,000 employees. Among the key takeaways: More than half of the businesses with less than $1000 marketing budget are adopting social media practices, most notably in social networks Facebook, LinkedIn, and Twitter (in that order). Around 39 percent of respondents are spending more than 20 percent of their marketing budgets on websites (design, development, content creation, marketing, – Read the full article