How Do I Beat My Competition?

On March 11th, 2013, wrote:

Staying one step (or several steps) ahead of the competition can be a daunting task, especially if the economy takes a turn for the worse. As any business owner knows, it just takes a slip up here or there to send one’s business spiraling downward, be it not getting your brand’s message out there, not taking advantage of all social media has to offer, making the right hires, and more. Still yet, not keeping pace and for that matter surpassing the competition, well that can really be the start of the downfall. In order to avoid that possible scenario, here are a few ways you can keep your competitors on their toes: Remember: It’s About the Customer, Not You Keep this golden rule in mind: It’s ALL about the customer. Take a good look at your current marketing efforts when it comes to promoting your brand. Do your customer communications (including advertising, your company website, etc.) talk mostly about you, – Read the full article