Facebook Surpasses Google as the US Most visited Site in 2010

On January 2nd, 2011, wrote:

Social networking giant Facebook has passed Google, the world’s most popular search engine, as the most-visited site in the United States in 2010, according to leading Internet research and competitive intelligence firm Experian Hitwise. Facebook received 8.93 percent of all US web visits from January to November 2010, while Google accounted for 7.19 percent. Rounding out the top five were Yahoo! Mail (3.52 percent), Yahoo!, and YouTube (2.65 percent). Facebook ranked only third on the list last year, trailing Google and Yahoo! Mail. In 2008, it ranked ninth, behind sites like Google, MySpace, and eBay. “Facebook” was also the most-searched term for the second straight year, followed by “Facebook login” and “YouTube”. According to Experian Hitwise, however, the combination of Google-owned sites like Gmail, Google Maps, and YouTube still ranked ahead of Facebook properties, accounting for 9.85 percent of all US visits. Facebook received 8.93 percent, while Yahoo! properties came in third with 8.12 percent. The results of the study – Read the full article

New Facebook Profiles, Cartoon Profile Pics, WikiLeaks and Twitter

On December 7th, 2010, wrote:

Facebook revamps profile pages Facebook rolled out a new look for the profile pages of its users last Sunday, coinciding with the broadcast of a 60 Minutes interview with its notoriously media-shy CEO Mark Zuckerberg. According to the company, the revamped profile pages now organize personal information in a way that highlights “the important people in your life, and all the things you have in common with that person”. Among the most obvious changes is the appearance of a first line at the top of the profile page that gives a short description of who the person is, as indicated by the user on Facebook. Information such as one’s workplace, school, current location, and birth date also appear on the profile page without having to click a separate tab or link. The Facebook profile redesign also shows a new string of photographs of the user, as tagged by Facebook friends and family. The application tabs – Wall, Info, Photo, Notes, – Read the full article

Facebook Messages: Its Not Email

On November 17th, 2010, wrote:

Facebook, the world’s largest networking site with over 500 million members, launched a new messaging system Monday, taking various communication platforms like E-mail, SMS, instant messaging, and chat and integrating them into what is called Facebook Messages. The system is a result of a 15-month engineering project, considered by many as the largest Facebook has undertaken. Facebook Messages is actually a revitalization of its current messaging system, and – despite industry observers and news media hyping the new feature as an “E-mail killer”, intended to rival Google’s highly popular Gmail – it isn’t technically a new E-mail platform. “This is not an E-mail killer,” said Facebook founder and CEO Mark Zuckerberg. “We don’t expect anyone to wake up tomorrow and say they are going to shut down their current E-mail accounts.” What Facebook Messages does provide are three unique communication features, which served as the highlights of Zuckerberg’s Monday announcement. Seamless messaging: Facebook users will be able to send and – Read the full article

Small Business Lessons from The Social Network, That New Facebook Movie

On October 18th, 2010, wrote:

We’re sure you’ve heard of The Social Network, this new movie about the founders of Facebook. It opened earlier this month and so far, from what we’ve been hearing, it sounds like this 120-minute thriller-docudrama-comedy will be making plenty of noise at next year’s Oscars. You should see The Social Network if you haven’t done so yet. Not only is it a thrilling closer look at what went on behind the creation of today’s biggest social networking site; it’s also a really, really good movie. You don’t even have to be a Facebook fan to enjoy it. Directed by David Fincher (Seven, Fight Club), written by Aaron Sorkin (The West Wing, A Few Good Men), and starring Jesse Eisenberg, Andrew Garfield, Brenda Song, Rooney Mara, and huge pop musician Justin Timberlake, The Social Network – as Rolling Stone describes it – “brilliantly defines the decade”. Of course, if you’re a startup, small business owner, or marketer, you also might want – Read the full article