5 Tips for Great E-mail Marketing

On June 29th, 2012, wrote:

Although it is receiving some stiff competition from social media and voice and text marketing, E-mail marketing still seems to be the method of choice for businesses to engage their customers these days. Place an opt-in form prominently on the front of your website, and watch the subscribers roll on in, right? Well, maybe. Having an intriguing call to action, such as “sign up now to receive special offers”, is the first step to building a list. Just an FYI: 75% of people prefer to receive offers over any other form of call to action, according to data from econsultancy.com. It’s also important that you give them an idea of how often they will receive E-mails from you. Some E-mail marketing platforms (Ed. note: Lakeshore Branding recommends Mailchimp) will even ask the subscriber, letting them dictate how often they will receive E-mails. Once you have your shortlist, you need to build and retain. Here are a few tips for accomplishing that. Have – Read the full article

Tips for Integrating Your Internet Marketing Efforts

On May 24th, 2011, wrote:

The following are some simple web marketing integration ideas that can accelerate your campaign efforts – and business. Share messages on several channels The first step in integrating all your Internet marketing efforts is to tell a message repeatedly across various channels. Let’s say you have a new product to announce. Make sure the news is on your website’s news page as a link to media coverage or as a press release. Re-communicate the message in your blog (in a conversational tone) and have it posted on your Facebook page, tweeted on Twitter, and E-mailed to the opt-in e-mail / subscriber list. In addition, you might want to showcase the news in your website’s home page, as a form of attention-catching headline or ticker. The truth is that customers will not get access to your information in the same way. They all have their own preferences, after all. By amplifying your message on several online marketing channels, it makes it – Read the full article

Anatomy of a Great Email Newsletter

On January 11th, 2011, wrote:

No matter what Facebook says, E-mail is not going to go away. And neither will E-mail marketing: in fact, according to a recent survey, more dollars are expected to be spent by businesses and marketers this 2011 on E-mail campaigns. We certainly hope that some money goes toward studying the anatomy of a great E-mail newsletter. Why? Because E-mail is one way – is still one of the best ways – to effectively capture attention in the age of information overload and short attention spans. Oh, and because 94 percent of all Internet users read E-mail. That’s higher than the percentage of Internet users who turn to search engines to find information. Let’s check out the body parts of a sexy, irresistible E-mail newsletter – the kind that doesn’t go straight to a recipient’s trash folder. Your company name. One of the most common mistakes that E-mail marketers make is the assumption that people will remember who they are. Well, – Read the full article

What You Should Know About Video Email Marketing

On December 30th, 2010, wrote:

We all know that E-mail is one of the most potent tools for Internet marketing. And, thanks to the growth of mobile Web browsing, E-mail marketing is now bigger than ever. We’ve written about E-mail marketing before, focusing on things like: Starting your E-mail campaign How to write irresistible subject lines And E-mail marketing etiquette in the time of social media …but there’s something we haven’t yet touched on: video. That’s right. The Web has evolved well enough to more fully enable E-mails with videos – and we’re not just talking about 25 GB WMV attachments that take forever to download. There are a number of E-mail marketing-related products out there today that allow you, for example, to embed your YouTube videos so that recipients can watch it from inside the E-mail message. E-mails with videos significantly boost your click-through rates Not only does video E-mail marketing introduce new creative possibilities (no longer will marketers be limited to text and – Read the full article

Why We Use MailChimp

On September 18th, 2010, wrote:

Missing more than hitting in your E-mail marketing campaign? Don’t give up on it just yet. First of all, before you continue reading, you may want to check out our previous post on how to start an E-mail campaign. We hope you’ll enjoy applying the great tips we’ve listed in there. After the tips come the tools. We’ll let you in on a little secret: here at Lakeshore Branding we use something called MailChimp. So MailChimp is basically this cool new E-mail marketing service that’s simple and easy to use. It’s fairly new, but the service has grown to have more than 400,000 users (including us!) and 20 million emails served daily. If you’ve never launched a marketing campaign through E-mail before, then you might want to consider using MailChimp to make the whole process easier for you. Yeah, sure, the name sounds kind of quirky, but don’t be deceived: MailChimp has a powerful, developer-friendly product that definitely makes E-mail – Read the full article