The Key To Good Promotional Graphic Design

On March 1st, 2013, wrote:

If you are someone who has invested in making sure that word of your business gets out fast and effectively, you know that you need to think about promotional materials. Brochures, signs and posters are all things that help bring good attention to your business, but how can you make sure that they are making the right impact? We’ve all seen signs that are laughably bad and signs that are just dull, so it is worth your while to figure out how you can avoid this. Impact Before you start thinking about what you want your brochures to say or what kind of signs you need, think about the impact you want all of these items to have. For example, if you are a candy shop, you want to create sense that you are lively, colorful and sweet. You want people to look at your promotional materials and think about all of the fun and frivolity of candy. On the – Read the full article

Logoworks: An Online Service for Designing Logos?

On October 23rd, 2010, wrote:

If you have a brand, you should have a logo. Simple as that. And if you have a logo, put it in places where other people can see it: in your website, on your branding collaterals, on your business card. If you don’t have a logo, ask someone to design one for you. Don’t use Microsoft Word clip art or MS Paint. Hire a freelance graphic designer. Or a creative design agency. Or that talented nephew of yours who’s studying art in the university. Or an online service provider? You read that right: an online service provider, and from an already trusted brand like HP, too. Logoworks is a design provider for small businesses. It was established in 2001, acquired by HP in 2007, and has since been known for delivering custom branding material and original, downloadable logos in all major file formats for businesses spanning a range of industries. The idea behind Logoworks is a simple one, really. If – Read the full article