How Google Places (Google+ Local) Can Help Your Business

On July 16th, 2012, wrote:

Managing and marketing your own business? We understand that there are a lot of things to consider in order to get noticed and drive your growth: things like advertising, keeping in touch with customers, and reaching the target market effectively. Fortunately, through Google Places (now Google+ Local), you can now connect with your customers and help your business stand out. Overview of Google Places / Google+ Local Google Places is an online directory of local businesses (listings) that is integrated with Google Search. Businesses can register for free, create a business page, and post important information on this page. Latest offers, promos, specialties, images, and videos can also be added to your Google Places / Google+ Local page. With Google Places / Google+ Local, your customers are allowed to write reviews of your business, product, or service. You may find this favorable initially, but be aware that this feature cannot be turned off, even for negative reviews. That’s why it’s – Read the full article

Building Business Relationships to Build a Stronger Company

On July 5th, 2012, wrote:

The Best Business Relationships Are Personal. Today and every day, make your people your first order of business. Fledgling entrepreneurs frequently make an extremely dangerous, sometimes fatal mistake: they devote so much time to perfecting their products, services, and systems that they forget to cultivate strong relationships with the people who support them. Beginners often forget how devoted employees and loyal customers drive revenues and sustain growth far more than chrome-sparkly products and streamlined accounting systems ever could. Successful business owners dedicate the majority of their time to forging strong relationships, because they agree with what Home Depot founders Bernie Marcus and Arthur Blank said: “When you take good care of the people, the numbers take care of themselves.” A friendly smile and a warm welcome for everyone.  • Care for customers. In the era of e-mail and social networks, you have no excuse for failing to stay in touch with your customers. Ask your IT guy or your online marketing agency – Read the full article

Simple Tips for Brands Using Google+

On June 28th, 2012, wrote:

Using Google+ to get the word out about your brand or business got a whole lot easier with the introduction of Brand Pages. Operating in a similar manner to profiles used by the members who rely upon Google+, Google Brand Pages (or Google+ Local business pages) are a great way for businesses and their customers to interact with one another. Of course, it is essential understand how best to connect with one another, as this will allow brands to grow their influence and pull in new customers. Use the following tips to make certain you stay atop the brand heap on Google+. Research Your Audience Every brand has an audience. It is vital for Internet marketers to determine who that audience is, because failure to do so could mean that all marketing and advertising attempts are not successful. To prevent this from occurring, it is essential that marketers target the groups who are most likely to be interested in the – Read the full article