Your Guide to Finding – and Responding to – Online Customer Reviews

On March 9th, 2016, wrote:

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article

Easy Tips to Bring Your Restaurant to the Top of the Local Listings

On March 9th, 2012, wrote:

I once heard a friend say, “If you ever decide you want to work your butt off every day, try opening a restaurant!” Ain’t that the truth?! The restaurant business can be one of the most grueling, thankless, frustrating businesses in the world. It can also be one of the most creative, profitable, and rewarding businesses. It all depends on how it goes for you. Like most businesses, restaurants seem to be getting more competitive all the time. Sometimes, it’s not even a matter of who has the best food or the best prices. It’s all the business nuances: advertising, management, personnel, accounting, management of funds. Here are a few ideas that may help you to keep on cooking: Maximize Web presence As you know, these days, Web presence is everything.  If you don’t have a website, you don’t exist to most people.  Walk-by traffic and word of mouth advertising are great, but you need more than that to really thrive. You need a killer website – Read the full article

17 Neat Local SEO / Local Search Tips, Tricks, and Tools

On June 22nd, 2011, wrote:

It’s great to drive traffic – online and offline – from all corners of the world. But if you’re a smart marketer, you’ll realize you don’t have to be so international – at least not when it comes to search engine optimization (SEO). Thanks to local search, businesses don’t have to squander resources on attracting customers and visitors that are beyond their geographic reach anyway. One can instead focus on catering to the heart of the locals. Want to find out how? Here’s a list of 17 great local SEO and local search tips, tricks, and tools to help you get started. Claim. Claim your local listing on Google Places. While you’re at it, go to Bing Local and Yahoo Local and claim your listings there, too. Apply best practices. Read our guide on Google Places to put yourself closer to the center of the map. Submit your info to the online yellow pages. Sign up in online directories and – Read the full article