Tips for Optimizing Your Site Globally by Using Local Languages

On December 21st, 2010, wrote:

Google is not the only search engine in the world. In some large countries like Russia, it isn’t even the most popular. It has been estimated that only one fourth of the Internet’s 2 billion users speak English as their native language. Only one fourth! That means that if you are only optimizing your site for people who speak English then you may be missing out on 1.5 billion potential customers! Obviously if you want to expand your market globally, you have to start thinking about targeting local areas around the globe that search on the Internet in different languages. This means translating your site, among other things that will help SEO-wise, and you should do so because it has been proven that people searching on the web trust their native speaking tongue when it comes to making a purchase on the Internet. Where to Start You must first decide if you want to target by location or by language. – Read the full article