SEO Has Changed: Are You Up-to-Date?

On September 6th, 2012, wrote:

Whether you follow the Google updates closely or you are unaware of what has happened, it’s important to understand what still works and what doesn’t. SEO is an ever-evolving method, but there are specific standards you can use to ensure you don’t lose ranking like many have. Understanding how to keep your site from being slapped like a mosquito by Google will help you protect your business and your income. Three Things to Avoid with New Age SEO 1.  Bad Linking The days of putting up a website, blasting thousands of low quality links to it and seeing it go from zero to hero are over. You cannot gain ranking with bad or low quality links anymore. If your website received a large amount of profile links, blog comment links and other links that simply don’t offer quality, your site will struggle. 2.  Keyword Stuffing This is a very old strategy that some still try to use. Trying to stuff – Read the full article

SEO 101: Black Hat and White Hat SEO Practices

On May 22nd, 2012, wrote:

The terms “white hat” and “black hat” originate from old serial westerns, in which audiences could instantly tell the good guys from the bad guys by the color of their hats. Today, the terms are most commonly used to describe differences in techniques webmasters, web site owners, SEO professionals and Internet marketers employ to promote their sites — or perhaps more accurately, differences in philosophies regarding what type of techniques to choose to achieve this promotion. One thing remains unchanged from the original definitions, however. Individuals who fall into the black hat camp are often considered more dubious than those who fall into the white hat camp. In general terms, white hat search engine optimization, or SEO, techniques include those that are both legally irreproachable and above board. If you are in doubt on whether a particular SEO strategy would be considered white hat or black hat, examining relevant search engine policy can give you a good idea. Of course, – Read the full article

53 Essential Terms: Internet Marketing and SEO Glossary

On January 7th, 2011, wrote:

In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing  and SEO terms.  A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated.  I know how you feel, trust me, I have been there. Fear not, I have compiled a list of internet marketing and SEO keywords in layman’s terms for you people that are new to SEO and internet marketing. 1. Anchor text , anchor link – When you are reading content, and a word is clickable and contains a link. 2. Backlink, back-link – a link from an outside website (outside source) that points back to a website.  (i.e. all the links that connect back to your blog) 3. Broken link – a link that fails to connect to it’s intended destination 4. Cloaking – When a website presents one version of itself to the user and another version to the search engine. – Read the full article