Google Places: Tips and Tricks that are Guaranteed to Put You on the Map

On December 11th, 2010, wrote:

Did you know that 20 percent of all searches on the Internet are for specific locations or businesses? Search giant Google did, and that’s why they changed Google Local to Google Places and began to display – for every search query that may be locally or geographically influenced – the local information for businesses, maps, and directions in the search engine results pages (SERPs). Right now, Google displays seven Places results for every search, as well as a map on the right side of the SERP that shows exactly where these seven places are. Obviously, Google Places pages help customers search these maps for local information while finding businesses within their area that are relevant to their search. Meanwhile, for small businesses, mom-and-pops, stores, offices, and other organizations with a physical address, Google Places is a unique local search tool that can drive and direct those who are searching to those who have something to offer or sell. Leverage this – Read the full article

4 Steps to Effective Article Marketing

On October 13th, 2010, wrote:

Article marketing is no doubt one of the quickest and easiest way to promote your website. But most webmasters don’t look into this method of promotion because they think that it is difficult and time-consuming. The fact is, article marketing is probably the cheapest and fastest way to get free targeted visitors to your blog or website. Step 1: Keyword Research To start off your article marketing campaign, effective keyword research is a must. If you are after a specific niche, then the keywords you are after are probably researched already. If you have no idea how to do keyword research, don’t be afraid, here is the perfect place to learn. Some tools to help you get started: Google Keyword Tool (One of the Must-Use of any online marketer) Micro Niche Finder (My personal favorite, because it tells you exactly whether the keyword is good or not) Market Samurai (Another pretty cool market research program, and a bunch of other functions) Make – Read the full article

What Your Optimized Press Release for Online Should Have

On October 11th, 2010, wrote:

Launching a new product? Opening a new branch or office? Headlining an event? Just won an industry award? Take advantage of the fact that you’re making news – go write a press release. Not only does this classic PR strategy earn you an opportunity to gain free publicity (so you won’t have to pay $15,000 for advertising placements); a press release also allows you to reach a wide audience through the media. You get to keep the brand fresh in their minds, and you’re able to enhance the visibility of your business, too. A press release is your opportunity to get a message through – without having to use hard-sell techniques, sales pitches, and marketing buzzwords. These days, it’s a best practice to optimize your press release for the Web. Why? Well, there are a bunch of reasons why – like reaching potential customers who don’t necessarily keep an eye out for items in traditional news media (newspapers, radio, TV), – Read the full article

6 Keyword Research Tools You Cannot Live Without

On May 17th, 2010, wrote:

An important part of every SEO (search engine optimization) campaign is keyword research. Whether you’re optimizing a website for your small business, for your e-Commerce site, or for your enterprise-level company, you can never be too careful with the keywords that you choose. Do you know that 80% of all online transactions begin with a keyword search? Armed with the right set of keywords, you can use highly attainable and frequently searched phrases to bring in targeted traffic and increase conversion rates. You can maximize your PPC (pay-per-click) campaigns and take traffic away from the competitors. Choose the wrong set, and you risk losing your advertising dollars, not to mention wasting the effort that you’ve put into getting your website to rank and stay competitive in the search rankings. Good thing there are a bunch of great keyword research tools that help you funnel, from among a clutter of words and phrases, the right keywords for your site. Here are – Read the full article