Why You Need to Protect Your Brand’s Keywords

On October 4th, 2011, wrote:

It seems that competition for valuable branded keywords is reaching an all time high, with a recent report by eMarketer, “Brands Go Head-to-Head in Competition for Search Terms,” estimating that US marketers will spend a massive $14.4 billion USD this year on search advertising. Why should you care? Because it’s your brand’s keywords that they’re bidding on. The Battle of Branded Keywords We all know that search engine optimization is based on attempting to reach a top ranking position on a search engine for a given keyword or keyword phrase. We also know that the introduction of Google’s Adwords and Bing’s adCenter offered companies a major opportunity to feature on page one results for a search term without bothering with all this; they could bid on a term and grab traffic without engaging in the arduous process of link building and on and off site optimization. Recently, however, things have developed one step further and brand managers have started to – Read the full article

Microsoft Acquires Skype for $8.5 Billion

On May 12th, 2011, wrote:

If many who were expecting a blockbuster acquisition in the tech industry were disappointed with the recent Google-Groupon deal that never happened, well – a bigger deal just came through – to the tune of $8.5 billion in cash. In a definitive agreement announced Tuesday, software giant Microsoft Corporation has acquired Luxembourg-based Internet phone service and communications company Skype. The investor group, Silver Lake, which bought Skype from eBay in 2009, oversaw the transaction. The deal represents one of the highest-valued acquisitions in years, and is expected by both companies to soon increase market opportunity as well as benefit individual consumers and businesses. It will, in particular, integrate the Skype platform and connect its 170-plus million users to a portfolio of Microsoft products, including Lync, Outlook, Xbox LIVE, and Kinect. “Microsoft and Skype share the vision of bringing software innovation and products to our customers,” said Skype CEO Tony Bates, who will now become the president of the new Microsoft – Read the full article