7 Best Practices for an Effective Homepage

On November 27th, 2010, wrote:

First impressions last. That’s why, when it comes to marketing yourself through a website, your homepage will have to be love at first sight. And while the other pages of your website deserve equal attention, they aren’t necessarily of equal importance. A homepage, by its very nature, will typically have a unique set of design goals, content objectives, and mood in order to catch and sustain the attention of visitors. Here’s a list of seven best practices for a more effective homepage: Communicate concisely who you are, what you do, and what your site is for. Don’t leave people in the dark – show them the light, and show them the light in the first five seconds upon arrival. Your company’s name is Charlie’s Tees, and you sell funny shirts and vintage shirts, and your online store is the source of sartorial awesomeness. See? Concise and clear. Do that and you’re off to a good start. (Bonus tip: Make sure that these – Read the full article

"How often should I update my website?"

On February 9th, 2008, wrote:

This is a question I often hear from small business owners, entrepreneurs, and anyone with a personal web site. The hard part is, there is no correct answer. Here are some general guidelines I do recommend you follow in how often to update your website. Homepage: 1-2 weeks. First, people want to know someone is actually there, not that you are a fly by night operation that failed two months ago. Even if its only a few changes to the text, updates to a ‘news’ section, or changing some images around. Secondly, Google crawls your site every few weeks to look for any kind change to the text. Google also wants to know you consistently update your pages, so this plan of every week or two ultimately helps your search engine rankings as well. Sub Pages: 1-2 months, or as needed. Most importantly, make sure they are up to date with current prices, specials, and other offers. Again, Google likes – Read the full article

Don’t let Poor Website Images scare away your Visitors

On February 4th, 2008, wrote:

Before a visitor has a chance to read the first line of copy that you perfected over the last few months, chances are good that they will see an image (or ten) and judge your website accordingly. Subconsciously we favor good composition, color balance, and proper lighting in pictures– even if you aren’t a creative person. Ever wonder why your pictures from your camera never look as good as someone else’s? Its usually not the camera… In my humble opinion — please, never try and use your own pictures on your website unless you have some photography experience and can work your way around in Photoshop. In an effort to save money, some people will have friends or their nephew with a snazzy digital camera take some wonderful pictures for their website (SEE LEFT). Most digital camera pictures require a good amount of editing and correcting before they’re worthy of a professional website. With the price of stock photography (Really – Read the full article