Generic TLDs Reinvent Digital Brand Strategy

On December 20th, 2012, wrote:

Up until now, the internet has mainly been dominated by 21 Top Level Domains (TLDs), which are mostly .com sites. A top level domain is the end portion of a web address (e.g. .com, .net, .org, .biz, and .gov). However, this has recently shifted with the introduction of many generic TLDs (gTLDs) into the internet landscape. By 2013, there will be thousands of gTLDs(e.g. .nyc, .taipei, .apparel, .hotel). Come 2013, we will have a new internet generation which will require that digital brand experts redevelop their marketing strategies. Digital branding teams will need to reconsider which domain names are the most useful to use, as well as which social media outlets and apps are worthwhile to invest in. Life for Chief Marketing Officers will become much more complicated, because .com sites will no longer be the default option. Instead of monitoring 21 Top Level Domains, they will need to monitor the integrity of their brand across 1,400 gTLDs! This upcoming – Read the full article