The Evolutions That An SEO Company Must Deal With

On September 26th, 2011, wrote:

Search engine optimization is not a new idea in online marketing. It has changed and evolved a great deal, especially over the past five years. Those in the market for a new SEO company as well as any business that hopes to continue running its own in-house SEO should understand the same thing that every successful SEO marketing company does: that failing to keep up with changes in SEO means being unable to conduct successful SEO. Two changes in the past year, Google+1 and Panda, demonstrate the pace at which search engine marketing evolves and the dramatic nature of changes that can take place. Google+1 Although it may have lost some steam since its initial wave of success, the Google +1 feature continues to have a powerful impact on the company’s search rankings. More than one search advertising expert has claimed that “search will never be the same.” Beyond using saved cookies and search history to tailor search results, with – Read the full article

What Google Panda Taught Us about Search Engine Optimization

On September 15th, 2011, wrote:

Google has paved their way through the crowd of search engines by doing everything that they can to ensure that their searchers are getting quality results. They’re able to do this by continuously updating their algorithms to eliminate low quality sites from the SERPs. The latest update that Google rolled out is known as the Google Panda update. This particular one has caused a lot of controversy among the World Wide Web and many large websites (like eHow) have been knocked down in their search engine rankings. You can either look at this as the end of the Internet or you can look at it as a learning experience. For those who want to run away scared, please do so now. This article is for those who want to learn more about how they can prevent being one of the websites deemed as a ranking disaster in the SEO world. What the Google Panda Update Implemented This update was just – Read the full article

The Two Main On-Site Issues Post-Panda

On May 10th, 2011, wrote:

Since the most recent Google Panda update, a number of sites have found that their traffic has taken a big hit. Google’s aim was to stop “thin content” sites from ranking; unfortunately, as usual, the definition given by Google is frustratingly vague, and with the update, it may not be so obvious what the issues are. I’ve compiled a short list of some common reasons sites have suffered after the Panda update. Hopefully, this post gives you a better idea, especially if you are one of those having a difficult time trying to determine the source of your traffic dip. (Note: I’m assuming that you are running a legitimate site, not scraping and stealing content; otherwise you pretty much have your problem right there already!) 1. Duplicated Content This is perhaps the biggest issue for legitimate sites that have suffered. It’s obvious that duplicate content can trip the “thin content” flag, but the problem is often quite complicated. For example, – Read the full article