Google: Masters of the Modern Day Logo

On August 3rd, 2011, wrote:

The face of one of the most innovative companies in history is their ever-changing, extremely memorable logo. While Google leads innovation in many verticals and constantly “brands” that simplistic colorful logo in our brains, there is a lot behind this work of art and its purpose is not merely to line the walls or logo mats of the Google complex. Way back in 1998, Google created the basis for what we still see today: a simple wordmark logo utilizing 3 main colors and the oddball green on the “l”. The rebellious green goes against the pattern of the main colors in a symbolic gesture that “Google doesn’t always follow the rules.” Since 1998, the main logo has only changed twice with simple changes to the gradient and letter shadowing. The colors and the font are still recognizable across all three with the Google Logo font coming from the German designer, Gustav Jaeger, entitled “Catull BQ”. What is truly inspiring about – Read the full article