How to Use Google Alerts to Help Build Your Brand

On August 4th, 2012, wrote:

Although Google Alerts have been available for quite some time, many individuals and businesses are still ignoring the branding benefits that the tool can offer. This could be because companies are too preoccupied with other strategies, they don’t understand how Google Alerts work, or they have a false understanding of how they work, but the tool is actually quite easy to use and implement into your current branding strategies. Social media and link building is only growing, so it’s important that you know what is said about your company on both fronts. How Google Alerts Work Google Alerts work to do just that—alert you to a time when something is mentioned on the Internet. The service is free and allows you to type in any word or phrase that you wish you track online; most companies start with their company name and eventually branch out to track their competition or a few of their keywords. Google Alerts will then send – Read the full article

Tools to Monitor User Feedback

On February 10th, 2012, wrote:

Ages ago (pre-Internet critical mass, sometime in the 1990s), if a customer had a complaint about a company or service, they called the company and complained. If they were lucky, they were apologized to and given a coupon to save the next time they bought. If they didn’t get the answer they wanted, maybe the customer would call the BBB. Today, if a customer complains, the first place they normally turn is the Internet. Facebook, Twitter, Google+, blog posts and comments make it easy for a customer to vent their frustrations and share their experiences with the world. With the explosive growth of user generated content (UGC), companies must use a variety of tools to monitor their brand and keep their online reputation clean. For this example, let’s look at the online backup service, SugarSync. Find New Content Google Alerts is the easiest way to start monitoring online content for a brand name or other term. Simply enter the search query – Read the full article

Google Alerts for Reputation Monitoring

On December 18th, 2010, wrote:

There’s a lot of hype in the social media realm over the dozens of new tools and dashboards that help you keep an eye on what people are saying about your company. Indeed, online reputation monitoring and management is quickly becoming a must-have for your marketing strategy. It is every business owner’s dream to be able to keep tabs on their brand name. Now, they can swoop in and clean up after a dirty situation. Likewise, they can reward or thank people for good mentions. Social media is growing at an enormous rate, but it still makes up only a relatively small portion of the Internet. There are billions of websites and blogs that also like to talk about things. Many of those sites have a reach comparable to or larger than the social mentions that are happening around your brand. Reputation monitoring goes beyond social media: you should be monitoring the whole Internet. Before you spend money on expensive – Read the full article