7 Essential Tips: Foursquare for Small Business

On November 15th, 2010, wrote:

Foursquare sounds like fun. We’ve said it before: as a location-based social networking platform, it is able to engage mobile users to explore neighborhoods, do “check-ins”, find friends, play social city games, unlock cool badges, win “Mayorships”, and earn points and rewards. And thanks to its innovative social mechanics, Foursquare is making city after city a social media playground. Let’s admit it, though. Foursquare doesn’t sound business-y. It doesn’t exactly have the feel of a traditional corporate strategy – and if you had to present this in the boardroom to your marketing director or CEO, you might be disposed to think you’re speaking in a language that they can’t understand. Here’s some good news. Foursquare – if leveraged properly – is as viable a marketing tool as any, perfect for boosting your business. Foursquare users check-in at all kinds of places – cafes, bars, shops, malls, hotels, restaurants, parks, homes, offices, recreational areas, day spa, and events, among many others. – Read the full article