Do Fortune 100 Companies Get Twitter?

On November 30th, 2009, wrote:

When Twitter first came out, only few saw its potential as an engagement platform. But this hugely successful microblogging site has since grown to have more than 20 million users in the U.S. (and 50 million worldwide) – with networks that cover individuals, communities, small businesses, and even corporations. Even majority of Fortune 100 companies now have Twitter – are even said to have ‘embraced’ the technology. But are they using it effectively? Not really, at least according to a recently released Twitter study conducted by Weber Shandwick. The objective of the research was to evaluate how well Fortune 100 companies were using Twitter to its potential as a valuable communications channel and strategic social network. Among the numbers that were published in the paper were: 73 – number of Fortune 100 companies on Twitter 41 – Twitter accounts that appear to be used as one-way broadcast/newsfeed for branding efforts 50 – percentage of Fortune 100 Twitter accounts that had – Read the full article