Is Facebook the Most Powerful Market Research Company?

On May 5th, 2011, wrote:

From both a marketing and consumer perspective, Facebook is king. Few can deny the power of Facebook to pull and aggregate social data on a massive scale. According to an eMarketer report, Facebook has overtaken Google in “social sign-ins.” In Q1 2011, Facebook was the top network ID used to sign in to a website to share content, at around 35% of the user social login market share. The social sign-in is a new feature that online publishers love. Website registration is often times a daunting task and is attributed to high exit rates. Social sign-ins use pre-existing identities to login to a website, bypassing annoying registration forms. The most important benefit of social logins is to increase engagement and access more profile data. From a marketing standpoint, social sign-in allows marketers to aggregate crucial demographic data that was previously unknown. Marketers are able to understand what gender and age groups are accessing their materials, in addition to potentially rare – Read the full article

Online Advertising Spending Surpasses Newspapers

On January 5th, 2011, wrote:

Online advertising is back – and bigger than ever. US online ad spending rose by 13.9 percent in 2010, reaching a new record of $25.8 billion after a downslide in 2009. According to digital marketing research firm eMarketer, this figure surpasses that of advertising spending in newspapers (print and online editions), which fell to $25.7 billion in 2010: a decline of 6.6 percent. Among several measured media, only TV generates more advertising dollars than the Internet. The results of eMarketer’s study mark a new milestone for advertising on the Internet – and a trend that is likely to continue in the next few years. It is estimated that in 2011, Internet ad spending will account for about $28.5 billion, while ad spending on newspapers is expected to continue to decline. Said Geoff Ramsey, CEO of eMarketer, “It’s something we’ve seen coming for a long time, but this is a tipping point.” eMarketer cites three key reasons for the steady rise – Read the full article

Online Advertising Spending Will Top $25 Billion for 2010

On December 10th, 2010, wrote:

Growing even more rapidly than China’s booming economy, online advertising revenue has surged throughout 2010 – and this rapid growth rate is projected to last at least for the next several years. Industry trade paper Adweek reports that online advertising buys in the U.S. are poised to exceed $25 billion in 2010. According to revised numbers from online research firm, eMarketer, the year-over-year increase in online advertising is forecast to come in at 13.9 percent, after all is said and done over the holiday season. Total revenues will total $25.8 billion by the end of the year, they predict. eMarketer raised its estimates for U.S internet advertising several times over the course of the year, Adweek reports. At the beginning of 2010, eMarketer forecast modest growth (i.e., modest growth, that is, in terms of online advertising) of 5.5 percent. That estimate had doubled to a projected 11 percent growth rate by May, and has grown from there. The latest revision of – Read the full article