Social Media Optimization and Branding Through Online Interactive Activities

On February 10th, 2012, wrote:

We stand in a society incessantly connected to each other through virtual networks. One may wonder why virtual (Web-based) platforms are popular and the reason solely lies in the fact that they offer a variety of applications that help people share and connect with one another, which has always been the core needs of society. With greater technology, speed and living standards, the social networking sites help cater to newer demands and go beyond physical get-togethers. It is this platform that unites people and hence, has immense potential for online marketing and advertising. A brand is a brand because of the support – and recognition – it gets from people. Social Media Interaction and Competition One of the latest methods adopted by marketers is to engage audiences in contests and interactive competitions, giving away their commodities for free. Or, alternatively, these contests may engage people by giving away various other articles, trial offers, commodities, etc. These are becoming increasingly popular – Read the full article

5 Examples of Corporate Digital Rebranding Fails

On December 1st, 2011, wrote:

In the last fifteen years the Internet has gone from a platform for businesses and students to use in the workplace, to a tool found in every household and referred to daily for leisure, information and shopping. Because of the astronomical rise in the popularity of the net brands, large companies have had to adapt their products and services accordingly. Some, such as supermarket chain Tesco have been very successful and secured their rightful place in the World Wide Web. Some however have not and here we look at the companies which have failed miserably in their Internet rebranding.   The Times The Times newspaper was and still is one of the most popular broadsheet newspapers around. It has been established for over two hundred years when it was first known as The Daily Universal Register. Since then it has been at the forefront of newsprint and considered a source of authority in the UK. However, in the last few – Read the full article