The Business of Crowdsourcing: 5 Web-Based Crowdsourcing Platforms that Can Add Value to Your Bottom Line

On June 27th, 2012, wrote:

James Surowiecki says in his book The Wisdom of Crowds that the many are smarter than the few and its collective wisdom shapes business, economies, societies and nations. How so? And how can ‘the many’ benefit your organization? The answers all depend on how you harness the crowd and how you exploit the many intermediary crowdsourcing platforms available. From research and development platforms to collective intelligence and prediction platforms, you now can easily harness the power of the crowd online to improve business performance. It sounds like a great venture, doesn’t it? In actual fact, the term is referred to as crowdsourcing and could be that magical potion you’ve been looking for. Now used mainly to the web, crowdsourcing uses the wisdom of crowds to solve problems. Sounds a lot like outsourcing, right? The only difference is crowdsourcing is based on a group rather than an individual, such as an employee. Jeff Howe divides crowdsourcing into five categories: crowdvoting, wisdom of crowds, – Read the full article

Revamped Facebook Questions – and How Businesses and Brands Can Use It

On March 28th, 2011, wrote:

Sometime last year, social networking giant Facebook launched an online Q&A product called Questions. It was thought to be a feature that would rival Yahoo! Answers or the much buzzed-about Quora – in that Facebook Questions would be a similar online database of knowledge, built by hundreds of millions of users – but the product eventually failed to gain traction. Few people used it. Now, Facebook Questions has been revamped and made more “social”. It’s probably less ambitious than its first version, but it’s certainly better and more useful this time. In a March 25 announcement made on the Facebook blog, product manager Adrian Graham explained the Facebook Questions update: “Friends are often the best source of advice when you’re trying new things. Friends know your tastes, and you have confidence in their opinions. Over the summer, we began testing Questions with a small group of people, and today we are beginning to roll it out to everyone…. There are – Read the full article