Mobile Copywriting Tips: How to Write a Business SMS that Converts

On May 21st, 2012, wrote:

When you’re copywriting, it’s all too easy to lose yourself in clever lead-ins and a rousing introduction. Writing for the SMS means there’s no time for that; mobile marketers don’t have the time to lead into anything gradually, so they have to be direct. Most site visitors don’t want to sit and read through walls of text — they want to find out what they want to know, and move on to something else. To write effective mobile copy and make a bulk SMS message that converts easily, follow the tips below. The attention span of the average Web user is short; people are easily distracted and tend to move quickly from one page to another. It’s even harder to hold the attention of a mobile user, when their devices are always receiving E-mails, push notifications, and text messages. People read and respond to these while standing in line, waiting for a movie to begin, or even walking down the – Read the full article

The 5 Musts When Perfecting Copy for the Web

On March 13th, 2012, wrote:

Spelling/Grammar It sounds obvious but millions of pieces of content are published each and every day on the Web with spelling mistakes, typos and grammatical/punctuation-related errors. It’s not so much a problem if you’re not great at spelling, but if this is the case, ensure that a spell checker is used, ensure that any copy is processed using various proofreading tools before making it to publication. There is nothing worse than trying to read content on the Web that is riddled with mistakes; it’s also a conversion killer if you work in a professional service / industry. It only takes a second; always ensure you perform a spell check if you need to. Be Different Don’t regurgitate topics that have been written to death already. No one wants to read anything that is the same as hundreds of other articles they’ve read. Offer your insights, opinions and own take on the subject at hand to make it more engaging for – Read the full article

How SEO Copywriters Can Improve Your Website for Your Customers and the Search Engines

On January 26th, 2012, wrote:

When you try and use Internet marketing and blogging to bring in more business, it is essential to think about each word that you publish. Each page of your website needs to have a goal and each blog post must be aimed at achieving the following: Providing readers with information regarding your business and industry Creating a call for action Encouraging sales Working on optimizing the website Providing customer service Building brand recognition Installing trust Fitting all that into a blog post of around 300 to 500 words may seem like a lot but with the help of SEO copywriters, each of your blog posts can achieve all of those goals for you. Working on Web Copy Your website will no doubt be split up into different sections; what they are will depend upon the services and products that you provide. Most websites will have the obligatory Welcome page, About Us page, and the Contact page. These need to be – Read the full article

Marketing Tips: Guide on How to Write a Killer Brochure

On March 30th, 2011, wrote:

When you are marketing a brand name or product – online or offline – it is essential for you to acquire the know-how of writing a brochure effectively. The contents of the brochure will either be ignored or call potential customers to action. Information must be helpful to the reader so that they will feel a need to contact you for further assistance. Brochures have been used in marketing for years and the fact that they are still around – and have taken several new forms on the Web as online promotional literature – is testament to their inherent value in contributing to sales. Below are some useful tips on the process of writing a traditional or online brochure effectively: Keep it Brief The contents of your brochure must be brief and to the point. It is possible that the brochure may have several pages but the information therein must be relevant. Readers mostly scan through the brochure to check – Read the full article

Anatomy of a Great Email Newsletter

On January 11th, 2011, wrote:

No matter what Facebook says, E-mail is not going to go away. And neither will E-mail marketing: in fact, according to a recent survey, more dollars are expected to be spent by businesses and marketers this 2011 on E-mail campaigns. We certainly hope that some money goes toward studying the anatomy of a great E-mail newsletter. Why? Because E-mail is one way – is still one of the best ways – to effectively capture attention in the age of information overload and short attention spans. Oh, and because 94 percent of all Internet users read E-mail. That’s higher than the percentage of Internet users who turn to search engines to find information. Let’s check out the body parts of a sexy, irresistible E-mail newsletter – the kind that doesn’t go straight to a recipient’s trash folder. Your company name. One of the most common mistakes that E-mail marketers make is the assumption that people will remember who they are. Well, – Read the full article

Tips on Developing a Killer ABOUT US Page

On May 22nd, 2010, wrote:

The impact of many About Us pages has pretty much been underestimated throughout the growth of the Internet. If you own a small business or run an e-Commerce site, chances are that you haven’t paid as much attention to your About Us page as to your product catalog or company blog. But make no mistake: About Us pages are one of the most visited pages in a site or domain. It’s also the page visitors go to when they want to find out more about the people, the faces, the team members, behind the website or the company. That’s why you shouldn’t pass up on writing and creating a killer About Us page. Here are a number of tips: Be brief: Sure, it’s important to be able to tell a story, but don’t make your About Us page sound like a long-winded literary novel or some such sort. Be brief. If possible, keep the whole text above the fold (the – Read the full article

Why You Should Outsource Content Creation and Copywriting

On May 14th, 2010, wrote:

One of the more interesting trends in Internet marketing today is the idea of outsourcing content creation and copywriting. Here’s how it works: you run a small business, you become too busy with work, and on top of that – as though your calendar wasn’t crazy enough, as though you actually had time – you find yourself having to refresh your website or company blog with new, engaging content. You have to meet the demand for new, diverse information about your product, your brand, your industry. And you’re not even a writer by profession. One can only do so much, right? If only you can leave the writing to those who do it for a living. Enter your team of freelance writers, eager to develop content and copy for your site. They may be regular readers of your blog, looking to contribute their own content; they may be freelancing neighbors from just around the corner; or they may come from – Read the full article

Common Mistakes that Suck the Life Out of Your Website Copy

On May 3rd, 2010, wrote:

Internet marketing gurus have said over and over that “content is king” – but some people seem to think that in order to be crowned as royalty one only needs to dress up their website with blocks of text here and there. This isn’t the case. The content and copy on your website may be a product of good writing, but it’s important to recognize that good writing doesn’t necessarily translate to a better, more engaging website. So be vigilant not just of what you write for your website, but also of how you present it to your readers and visitors. Avoid these common mistakes that suck the life out of your website copy. Website design makes the text hard to read Colorized text. A diverse range of font types and sizes. Embossed letters and sentences with shadow or “blinking” effects. They’re all pretty tempting, and all those colorful text editing tools on the dashboard don’t make it easier for – Read the full article