Marketing Your Product Online And Gain More Customers

On May 10th, 2013, wrote:

Marketing online may seem easy, almost as if products and services sell themselves, but that is rarely the case. The Internet is a fiercely competitive marketplace, and it requires a structured approach in order to market a product in a way that converts leads into actual sales and repeat customers. #5. Identify the core niche and target it. The Internet is a massive market, and it is a huge mistake when a business simply markets a product in a general sense. At best, that approach is ineffective and inefficient, and at worst, it can foster a negative perception of the product. The better way is to identify the core niche for the product, and then spend all available marketing resources on promoting to that group. #4. Make use of channels. Once the business has identified the proper niche, it can get the most of it through a channel-based approach. A channel is a filter that marketing can apply to a – Read the full article

How To Convert Web Traffic Into Paying Customers

On April 1st, 2013, wrote:

If you have an interest in SEO and online marketing, you’ll probably already have a good knowledge of how to drive traffic to your website. Thanks to your link building, your guest blogging, your social media campaigns and everything else that comes with them, you’re already finding that your site is getting plenty of hits. But are these translating into sales? After all, you could be getting millions of visitors every day, but if they aren’t buying from you, they’re not worth much to your business. Here, we take a look at how you can convert web traffic into paying customers. Ensure your customers can find what they’re looking for This one should be obvious, but sadly, it’s something that so many businesses fail to do. Once a visitor hits your site, you should make it as easy as possible for them to find what they’re looking for. This means that you need to have clear site navigation and natural – Read the full article

3 Ways SEO Copywriting Can Help Your Online Brand

On November 25th, 2012, wrote:

The goal of all good search engine optimization programs should be to hone your online brand so that when your prospects use a search engine to look for what you offer, they have a better chance of finding your site in the results. Google’s job is to show people the most relevant content relating to their searches. With all the recent updates on the search engines, it’s important to understand that what people think is quality content is what Google ranks highly. So, how can your brand use SEO copywriting to do better online? Let’s look at three ways. 1. Use copywriting to increase conversions You want more conversions on your site. We all do. The key to conversion is understanding persuasion. And the key to persuasion is language. Quality copywriting has always used the language of the target audience to engage and persuade. By writing about prospects’ needs and explaining in their own words how and why a product or service – Read the full article

5 Quick Changes You Can Make On Your Website To Boost Conversions

On May 2nd, 2012, wrote:

Have conversions on your site dwindled off lately? Or is it that you don’t see any remarkable growth in conversions since the past few weeks? You need quick results to recover your ROI. Here are some quick changes you can make on your website to make life easy for you! 1. Powerful Landing Page Improving the content on your landing page is bound to make a difference because this is one section which can ‘make or break’ a conversion. If you feel you already have a great landing page, then try adding some more relevant information on it. What are the ‘top of the mind’ questions that the consumer might have about your product or service? Try answering this question and provide this information on your landing page. There are greater chances of winning your buyer over with something like this. 2. Make Special Offers If the conversions aren’t coming through anyway, try to see what you can afford to – Read the full article