Five Ways To Get To Know Your Customers And Drive Business

On April 14th, 2013, wrote:

Developing relationships with your customers makes it much easier to tend to their needs. When you know what your customers want and need, your business can offer a better selection of goods and services that they will want to buy. Understanding the customer will allow you to tailor your product or service to please the customer and increase profits. 1) Keep A Log Of Their Purchases Keeping a list of the things that your customers buy will help you understand their shopping habits. For example, if your online analytics show customers from a certain area purchase a lot of the same product, you can focus your marketing efforts on a certain product to that high traffic demographic. Not only will this allow you to keep track of what has been sold, this also allows you insight as to what sells and what you should purchase from your suppliers. 2) Ask Your Customers To Take Surveys Surveys can be used to – Read the full article

How A Slow Page Speed Can Influence Your Sales And Ranking

On December 14th, 2012, wrote:

As a website owner, you put in a lot of effort to develop an attractive site for your online business and include advanced functionality for users. But have you considered your website’s performance parameters? Viewers do not like to waste time; they expect fast results. When a website takes too long to load, they are likely to run out of patience. This will bring down the conversion rate of your business, which in turn negatively affects your revenue. Having products and services of the highest quality is not of much use if your viewers don’t hang around long enough to browse through them. A graph of the average page load time versus the conversion rate will clearly show that a delay of even a few seconds can cause the conversion rate to plummet drastically. Just imagine the number of potential customers you have probably lost to a competitor because you did not put in a little extra time and effort – Read the full article

5 Quick Changes You Can Make On Your Website To Boost Conversions

On May 2nd, 2012, wrote:

Have conversions on your site dwindled off lately? Or is it that you don’t see any remarkable growth in conversions since the past few weeks? You need quick results to recover your ROI. Here are some quick changes you can make on your website to make life easy for you! 1. Powerful Landing Page Improving the content on your landing page is bound to make a difference because this is one section which can ‘make or break’ a conversion. If you feel you already have a great landing page, then try adding some more relevant information on it. What are the ‘top of the mind’ questions that the consumer might have about your product or service? Try answering this question and provide this information on your landing page. There are greater chances of winning your buyer over with something like this. 2. Make Special Offers If the conversions aren’t coming through anyway, try to see what you can afford to – Read the full article

Top 5 Adwords Default Settings to Optimize for Improved Performance

On January 6th, 2012, wrote:

A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but provide a significant lift in your online advertising campaign performance. 1. Review your location and language settings Google defaults each new campaign to target theUnited StatesandCanada. If you don’t ship internationally, this is a clear opportunity to narrow your targeting. If you are a localized business serving a specific area there is further opportunity to narrow in your focus by targeting a specific state, city or even specific mile radius surrounding your business location. Advanced Tip* If you are targeting multiple countries, set up separate campaigns for each country. Each geographic area will perform differently due to variances in search behavior. Separate campaigns will provide you much deeper insight into each location’s performance and allow for smarter decisions – Read the full article