Can My Brand Survive Negative Social Media Attacks?

On May 12th, 2013, wrote:

Building your brand via social media can be the best thing that ever happened to your company. You can engage with old and new customers, reach out to potential customers. And grow your company like never before. Social media has opened up the world for all businesses, putting small business in league with the big guys. Alternately, social media opens a business up to negative comments and bad publicity like never before. At one time negative comments came via word of mouth. People didn’t always put stock in what some people had to say about a business because they could gauge that person’s personality type face to face. Perhaps the person was just hard to please. On the internet, knowing how people react to business in general can be iffy. Due to how social media allows anyone to comment on a company’s timeline or account, you can have hundreds of comments on one person’s bad review. That one review can – Read the full article

How Can I Improve My Business Reputation?

On March 18th, 2013, wrote:

If you own a small business, you’ve definitely experienced some competition. With new businesses popping up every day, it can be hard to stay afloat. Companies nowadays must rely on their reputation to stay alive and continue bringing in new business. If you’re a small business owner, your reputation is everything – and there may be reasons as to why yours isn’t exactly where you’d like it to be, among which can include: Poor customer service This is the biggest contributing factor to a poor business reputation. If you have less than ideal customer service, people will complain. They will tell their friends, write poor reviews online and will be highly unlikely to do business with you again. We live in a world that’s all about customer service. Train your employees on providing the best, and make sure every customer leaves satisfied. If customers have a good experience at your place of business, they will only tell a handful of – Read the full article

Why Is My Business Perceived As A Losing Proposition?

On March 12th, 2013, wrote:

In a day and age when many experts would say that the current job market definitely belongs to the employer, then why is it that you oftentimes have trouble getting quality people to come work for you? While many companies are often inundated with resumes, that is both when they are hiring and not hiring, some others seem to have trouble literally pulling people in off the street to work for them. If you have found lately that getting and/or keeping quality employees at your business is like pulling teeth, there could be some clear-cut reasons behind this dilemma, among which include: Bad reputation – First and foremost, does your company get a bad rap? If so, even the brightest of the bright may be hesitant to want to work with you. By doing a simple Google search, you can check out what is being said regarding your brand, how you treat employees, and whether or not customers find you – Read the full article

Don’t Leave Your Business Reputation on Life Support

On February 16th, 2013, wrote:

Whether you are a large business, small business or even self-employed, how often do you give your business reputation a thought? Unfortunately, too many companies wait until a red flag surfaces to do something about their reputation, which oftentimes can be a moment too late. Getting complaints from unsatisfied customers didn’t used to be so scary back then. But with the emergence of the internet, getting a customer cross could prove to be very devastating for your company. Gone are the days when customers will walk right into your store and look for the manager to address a thing or two about his or her complaint. Without reputation management, customers can just lash out with reckless abandon and it’s bye bye potential customers. Before the Internet age, a sizable portion of business owners did not have to devote as much time to their reputations. In those days, many just went about their daily tasks of serving their customers, making sure their – Read the full article

How To Tackle A Negative Customer Feedback

On January 9th, 2013, wrote:

It does not matter what kind of business you are in. Whether set on brick and mortar or an ecommerce business; small town company or nationwide conglomerate. It doesn’t matter. This is because social media has made it possible for just one disgruntled customer to have so much impact on your business through negative comment(s) posted online.   Now, the big question isn’t whether this will happen or not, but rather when it does happen, how to handle such a situation. So, here are some tips on how to address negative feedbacks from customers below: 1. Try to resolve the issue directly with the concerned customer Once you are able to know the person’s identity. That is of the customer complaining, you should try and make peace with this person. This should be your initial course of action. Doing otherwise by going to the online-site where the rants or negative reviews were made will only probably place you at the – Read the full article